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Jessica Simpson Lends Healthy Image for Drink Smart Campaign
Date:8/20/2008

ng with a globally-known superstar as a spokesperson, while specifically targeting health-conscious consumers," said Barry Andrews, President and CEO of Andrews Distributing Company.

"Some consumers are looking for a better-for-you beer alternative -- far beyond lights," Beverage World Magazine reports. "Vitamin-enhanced, organic and functional beers speak to a specific consumer seeking to satisfy a particular need without compromising flavor. Stampede Light, a beer infused with B vitamins, folic acid, and folate, broadens the category for better-for-you beers," the magazine further states.

About Stampede Light

Stampede Light, a new breed of new 'Plus' beverages, is a full-bodied German-style light lager beer, made with premium malt and balanced with the finest domestic hops. Stampede Light is manufactured by Stampede Brewing Co. Inc., based in Dallas, Texas, and is distributed nationally through the Miller, Coors, and Anheuser-Busch network of wholesalers.

About Jessica Simpson

Jessica Simpson is an American singer, actress, fashion designer, and icon. She has achieved seven Billboard top 40 hits, and has two gold and three multi-platinum RIAA-certified albums. She has also has starred in eight films as an actress, and her highly successful Jessica Simpson collection, encompassing shoes, bags, sunglasses, swim suits and outerwear, has broken sales records throughout the country. Simpson is a young ambassador for Operation Smile, an organization dedicated to helping children with cleft lips and/or pallets in underprivileged communities. She has also helped to support Casa Hogar, an orphanage in Mexico for the past ten years. She has traveled all over the globe, making social responsibility one of her most important goals as an international celebrity.

Contacts

Stampede Brewing Co., Inc. PMK HBH Public Relations

Lawrence D. Schwartz Lauren Auslander


SOURCE Stampede Brewing Co., Inc.
Copyright©2008 PR Newswire.
All rights reserved

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