Navigation Links
Jenny Craig Establishes License Agreement for Volumetrics(R)
Date:7/10/2008

Exclusive Two-Year Agreement Further Positions the Company as a Weight Loss

Innovator

CARLSBAD, Calif., July 10 /PRNewswire/ -- Jenny Craig, Inc. is pleased to announce the signing of an exclusive license agreement for the worldwide rights to use the Volumetrics(R) approach developed by Dr. Barbara Rolls, PhD. An endowed Guthrie Chair in Nutritional Sciences at The Pennsylvania State University, Dr. Rolls is the author of the New York Times' bestselling books The Volumetrics Eating Plan and The Volumetrics Weight Control Plan: Feeling Full on Fewer Calories, and one of America's leading authorities on weight management for the past 20 years. The agreement acknowledges Jenny Craig as the only weight loss organization that is authorized to use Volumetrics(R), which has inspired the creation of Jenny Craig's new satiety-centric menus.

"The new menus allow clients to eat more food, feel fuller and add nutrients with fewer calories," explained Lisa Talamini, RD - Vice President, Research & Program Innovation for Jenny Craig, Inc. "Not only is this significant from a nutritional standpoint, it also supports the findings of health experts around the world that consuming low-calorie density fruits, vegetables, high fiber starches and lean protein can help lower the risk of heart disease, high cholesterol, diabetes, cancer and other medical conditions."

As a result of this exclusive agreement, Jenny Craig has even more tools to offer its clients. "Even since the company was founded 25 years ago, we've recognized the importance of offering our clients satisfying portions of delicious, nutritious foods," said Patti Larchet, CEO of Jenny Craig, Inc. "Two years ago, we began implementing Dr. Rolls' science-based principles into our program by releasing The Volumetrics Cookbook for Jenny Craig featuring recipes adapted from Dr. Rolls' book, The Volumetrics Eating Plan. As we build our new relationship with Dr. Rolls, we are introducing new Volumetrics(R) Plus menus and resources, which now have an added 'plus' for our clients -- more food."

This food-based approach effectively marries portion control with the latest research in meal satiety, plus is highly visual and easy to teach Jenny Craig clients. Recently introduced Tomato Florentine and Chicken Rosemary Soupitizers(TM), for example, allow clients to enjoy soup as a first course at dinner or lunch. This helps them control their hunger and calorie consumption, while enhancing the overall satisfaction of their meal.

By continuing to emphasize the science in weight loss, Jenny Craig retains its position as a preeminent force in the health and wellness arena. "As a researcher, I recognize that people need simple, scientifically sound suggestions for balancing healthy eating with regular physical activity," said Dr. Rolls. "I also firmly believe in the need for diets that promote both weight loss and health benefits. With its focus on health and practical suggestions for lifestyle change, the Volumetrics(R) approach is a natural addition to the Jenny Craig Program."

As part of her new arrangement with Jenny Craig, Dr. Rolls will be stepping down from her position as one of the company's esteemed Medical Advisory Board members. During her tenure over the past several years, she has made valuable contributions to the ongoing evolution of the Jenny Craig Program to ensure that it remains current, practical, user-friendly and science-based.

About Jenny Craig

Since 1983, Jenny Craig's comprehensive food/body/mind approach to safe, effective weight management has helped millions of people worldwide learn how to create a healthy relationship with food, build an active lifestyle, and develop a balanced approach to living. With its individually tailored weight loss program, personal consultants provide clients with one-on-one support, tips and motivation, and Jenny's Cuisine(TM) helps them learn proper portion sizes and mindful eating.

Based in Carlsbad, CA, Jenny Craig, Inc. is one of the world's largest weight management companies, with 687 company-owned and franchised Centres in the United States, Canada, Australia, New Zealand and Puerto Rico.

About Dr. Barbara Rolls

Dr. Barbara Rolls obtained a B.A. in biology from the University of Pennsylvania and a Ph.D. in physiology from the University of Cambridge, England. In 1992, she became Professor of Nutritional Sciences and Guthrie Chair in Nutrition at The Pennsylvania State University. Dr. Rolls has served as Past-President of both the Society for the Study of Ingestive Behavior and the North American Association for the Study of Obesity.

She has been the recipient of a number of awards including: the American Society of Nutritional Sciences Award in Human Nutrition, a MERIT award from the National Institute of Diabetes and Digestive and Kidney Diseases, the International Award for Modern Nutrition, and Honorary Membership in the American Dietetic Association. In 2006 she was elected a fellow of the American Association of the Advancement of Science and was selected as the 2007 W.O. Atwater Lecturer at Experimental Biology. In 2008, Dr. Rolls received the Centrum Center for Nutrition Science Award at the Experimental Biology Annual Meeting.

She is the author of five books including Thirst, The Volumetrics Weight-Control Plan: Feel Full on Fewer Calories, and The Volumetrics Eating Plan.


'/>"/>
SOURCE Jenny Craig, Inc.
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Jenny McCarthy & Jim Carrey Host the Historic Green Our Vaccines March and Rally in Washington DC on June 4, 2008
2. Generation Rescue to Target Treatment-Based Research for Autism and ADHD - Jenny McCarthy, Deirdre Imus, and Katie Wright Join Board
3. TV Personality and Best-Selling Author Jenny McCarthy Comes to Detroit to Share Her Story of the Struggles and Triumphs of Raising Her Son, Evan, During a Day-Long Autism Workshop
4. Jenny Craig Offers Help to Stranded Clients
5. Video Feed: Jenny McCarthy Honored at LEGOLAND(R) Californias Tree Lighting Ceremony Dedicated to Autism Awareness
6. Jenny McCarthy Featured at National Autism Conference in Atlanta, November 9
7. Queen Latifahs Travlin Light Tour to Be Sponsored by Jenny Craig
8. J. Craig Venter, Human Genome Pioneer, to Receive Award at Vietnam Veterans of Americas National Leadership Conference
9. Cardinal Health Names Former Acting Deputy U.S. Attorney General Craig S. Morford to Chief Compliance Officer Post
10. Schering-Plough Board Elects Dr. Craig B. Thompson as a Director
11. Cooper Clinic at Craig Ranch Opens Signaling the Next Phase of CooperLife Health-Focused Residential Community in McKinney
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... ... June 27, 2016 , ... Quality metrics are proliferating ... many ways they remain in the eye of the beholder, according to experts who ... of The American Journal of Managed Care. For the full issue, click here ...
(Date:6/26/2016)... Orion, Clarkston, Michigan (PRWEB) , ... June 26, ... ... with respect to fertility once they have been diagnosed with endometriosis. These women ... intercourse but they also require a comprehensive approach that can help for preservation ...
(Date:6/25/2016)... ... ... First Choice Emergency Room , the largest network of independent freestanding emergency ... its new Mesquite-Samuell Farm facility. , “We are pleased to announce Dr. Ogunleye ... M. Muzzarelli, Executive Medical Director of First Choice Emergency Room. , Dr. Ogunleye ...
(Date:6/24/2016)... ... June 24, 2016 , ... A recent article ... are unfamiliar with. The article goes on to state that individuals are now more ... these less common operations such as calf and cheek reduction. The Los Angeles area ...
(Date:6/24/2016)... ... June 24, 2016 , ... Global law firm Greenberg Traurig, P.A. announced ... attorneys chosen by their peers for this recognition are considered among the top 2 ... received special honors as members of this year’s Legal Elite Hall of Fame: ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016 ... Market by Type (Standard Pen Needles, Safety Pen Needles), ... (Insulin, GLP-1, Growth Hormone), Mode of Purchase (Retail, Non-Retail) ... MarketsandMarkets, This report studies the market for the forecast ... to reach USD 2.81 Billion by 2021 from USD ...
(Date:6/23/2016)... , June 23, 2016  MedSource announced ... as its e-clinical software solution of choice.  This ... best possible value to their clients by offering ... The preferred relationship establishes nowEDC as the EDC ... for MedSource,s full-service clients.  "nowEDC has long been ...
(Date:6/23/2016)... a startling report released today, National Safety Council research ... proven plan to eliminate prescription opioid overdoses. Prescription Nation ... tackling the worst drug crisis in recorded U.S. history, assigned a ... , New Mexico , Tennessee ... failing states, three – Michigan , ...
Breaking Medicine Technology: