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Jenny Craig Establishes License Agreement for Volumetrics(R)
Date:7/10/2008

Exclusive Two-Year Agreement Further Positions the Company as a Weight Loss

Innovator

CARLSBAD, Calif., July 10 /PRNewswire/ -- Jenny Craig, Inc. is pleased to announce the signing of an exclusive license agreement for the worldwide rights to use the Volumetrics(R) approach developed by Dr. Barbara Rolls, PhD. An endowed Guthrie Chair in Nutritional Sciences at The Pennsylvania State University, Dr. Rolls is the author of the New York Times' bestselling books The Volumetrics Eating Plan and The Volumetrics Weight Control Plan: Feeling Full on Fewer Calories, and one of America's leading authorities on weight management for the past 20 years. The agreement acknowledges Jenny Craig as the only weight loss organization that is authorized to use Volumetrics(R), which has inspired the creation of Jenny Craig's new satiety-centric menus.

"The new menus allow clients to eat more food, feel fuller and add nutrients with fewer calories," explained Lisa Talamini, RD - Vice President, Research & Program Innovation for Jenny Craig, Inc. "Not only is this significant from a nutritional standpoint, it also supports the findings of health experts around the world that consuming low-calorie density fruits, vegetables, high fiber starches and lean protein can help lower the risk of heart disease, high cholesterol, diabetes, cancer and other medical conditions."

As a result of this exclusive agreement, Jenny Craig has even more tools to offer its clients. "Even since the company was founded 25 years ago, we've recognized the importance of offering our clients satisfying portions of delicious, nutritious foods," said Patti Larchet, CEO of Jenny Craig, Inc. "Two years ago, we began implementing Dr. Rolls' science-based principles into our program by releasing The Volumetrics Cookbook for Jenny Craig featuring recipes adapted from Dr. Rolls' book, The Volumetrics Eating Plan. As we build our new relationship with Dr. Rolls, we a
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SOURCE Jenny Craig, Inc.
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