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Jenny Craig Announces Finalists for the 2008 Ideal Size Contest
Date:10/29/2008

Grand Prize winner to appear in nationally-aired commercial with Jenny Craig celebrity client, Valerie Bertinelli

CARLSBAD, Calif., Oct. 29 /PRNewswire/ -- Jenny Craig is pleased to announce the three grand finalists of their Ideal Size Challenge. Washington's Debbie Heyer and Massachusetts natives Elaina Faustino and Sara Hennessy are the three women vying for the chance to appear in a national TV commercial with Jenny Craig star client, Valerie Bertinelli, and share their Ideal Size with the country.

Unlike the conventional view of size, Jenny Craig developed the Ideal Size Challenge to inspire women and men to stop looking at size as a number on the scale or a dress size, and to start seeing their Ideal Size as a significant achievement relating to how they would feel once they achieved their weight loss goal. Examples are "Size Healthier" or "Size Loving Life".

"Ideal Size is as much about how you feel on the inside. It represents the complete transformation that weight loss can bring--improved health, energy, confidence and well-being," says Scott Parker, Vice President of Marketing for Jenny Craig. "We want women and men to start defining size as something that's unique and personal to them."

Jenny Craig star client, and the face of the Ideal Size campaign, Valerie Bertinelli, has defined herself as a "Size Confident" urging more women to banish the numbers and start doing what feels right to them. "I am so thrilled to see how far these women have come, and I know that their hard work and candor will inspire many others to throw out their antiquated ideas and stereotypes of beauty and body image," says Valerie.

The Finalists:

Just like Valerie, the three finalists have coined monikers that best represents how they categorize themselves after their weight loss efforts.

Debbie Heyer, a "Size Fit and Fabulous" has lost over 200 pounds on the Jenny Craig plan and is thrilled to be able to shop in any clothing store she wants to and has the freedom to travel without having to worry about being able to fit into an airplane seat. She now wakes up energized to run four miles, whereas in the past she dreaded climbing a flight of stairs.

Elaina Faustino, a "Size Noticeable" has tossed away the unhealthy mentality that she needed to starve herself and log hours on the treadmill in order to lose weight. Her weight loss on the Jenny Craig plan has caught the attention of her friends and family! They see her eating healthy well proportioned meals, volumizing her meals with vegetables, and getting her body moving, and the kudos keep on coming.

Sara Hennessy, our third finalist is a "Size Excellent." She has almost reached her goal weight and celebrates all of the small victories she has experienced along the way, like standing front and center in her holiday picture instead of hiding behind her four children, or cutting her long hair that she felt "hid her fat" and donating it to Locks of Love for cancer patients.

About Jenny Craig:

Since 1983, Jenny Craig's comprehensive food/body/mind approach to safe, effective weight management has helped millions of people worldwide learn how to create a healthy relationship with food, build an active lifestyle, and develop a balanced approach to living. With its individually tailored weight loss program, personal consultants provide clients with one-on-one support, tips and motivation, and Jenny's Cuisine(TM) help them learn proper portion sizes and mindful eating.

Based in Carlsbad, CA, Jenny Craig, Inc. is one of the world's largest weight management companies, with 687 company-owned and franchised Centres in the United States, Canada, Australia, New Zealand and Puerto Rico.


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SOURCE Jenny Craig
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