Coffee industry partners, JavaFit and CLR Roasters, increase retail opportunities for fresh roasted fortified coffee.
Fort Lauderdale, FL (PRWEB) November 25, 2008 -- JavaFit Coffee, the first in caffeine and fat burning fresh roasted coffee products, has formed a partnership with CLR Roasters. The opportunities for this partnership in the coffee industry will push the JavaFit brand into many households. It will further expand JavaFit into the vitamin infused coffee sector as CLR roasts coffee for a number of companies throughout the state of Florida and markets its own Café La Rica brand of Espresso to retailers. This new agreement will give JavaFit 85% control over CLR Roasters as opposed to 50% previously.
Dave Briskie, JavaFit's CEO, said, "We are very excited to be in control of the fresh roasted coffee for our JavaFit Coffee Brand. We can now put in place Javalution Coffee Company's ultra high standards of quality control throughout our own roasting operation. This not only will insure continuous quality of the JavaFit brand, but will guarantee the highest quality standards for all the customers of our roasting operation."
CLR Roasters has been the manufacturer of Javalution Coffee Company's line of fortified vitamin infused coffee which consists of JavaFit Energy Extreme 62, Javafit's popular Diet Plus 62 and JavaFit's fastest growing product JavaFit Focus Plus Multi-Vitamin. The Company operates out of a very efficient 20,000 square foot facility located in Miami, Florida. The facility is capable of providing all types of packaging including various size bags, various size frac packs, brick packs and even will open up a can line later this year.
JavaFit is the leading brand in functional, fortified fresh roasted coffee and a leading developmental brand in ready to drink fortified coffee shakes and vitamin infused coffee with energy drink benefits. Javalution Coffee Company, a 6 year old Florida based company, owns the JavaFit brand and develops JavaFit's products via its renowned science team.
Read the full story at http://www.prweb.com/releases/vitamininfused/coffee/prweb1668314.htm
Copyright©2008 Vocus, Inc.
All rights reserved