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Japan Pharma Events Rise to Market Challenge
Date:6/11/2009

MAARSSEN, Netherlands, June 11 /PRNewswire/ -- CPhI Japan - with ICSE Japan and P-MEC Japan - marked its seventh anniversary in April with robust numbers and positive feedback, against the most challenging business background in pharma services for several years.

Organisers UBM International Media were rewarded with good exhibitor and visitor responses to expanded and new features. The co-located events form Japan's leading ingredients, contract services and equipment exhibitions and seminars.

Bookings for next year's Japan shows were also higher than in previous years. In a further positive development for the region, this month's CPhI China exhibition has been fully sold, with visitor pre-registrations sharply ahead of 2008.

In total, the events and seminar programmes at Tokyo's Big Sight on 21 - 23 April attracted nearly 14,000 attendees, hosted by 445 exhibitors from 27 countries. Attendance was therefore higher than last year.

Reflecting the increased convergence of pharma and biotech business models, the debut BioPharma Pavilion attracted positive exhibitor feedback on visitor numbers, focus and quality.

Keynote and special seminars hosted by government, industry organisations and manufacturers were notably popular - with the 130+ seminar programme being significantly bigger than last year. Over 700 attendees were recorded for the Japanese pharmaceutical industry speakers on the second day.

Eliane van Doorn, UBM International Media's Group Director for Pharma Ingredients events, commented: "This year's expanded seminar programme and BioPharma Pavilion debut both helped event attendance to higher numbers than last year".

And she continued: "Most notable is the achievement of significant gains against the background of a ve
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SOURCE UBM International Media
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