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Jamba Juice and Think Wow Toys Bring the Smoothie Experience Home With Debut of Jamba Branded Toy Blender
Date:11/24/2009

EMERYVILLE, Calif., Nov. 24 /PRNewswire-FirstCall/ -- Jamba, Inc. (Nasdaq: JMBA) announced today the launch of its newest retail offering, the EZ-2 MAKE! Jamba Juice(TM) Smoothie and Ice Pop Maker, a Jamba Juice-branded toy blender designed to bring the smoothie-making experience to children nationwide. Created together with Think Wow Toys, the EZ-2 MAKE! Jamba Juice Smoothie and Ice Pop Maker will be available at a leading toy retailer, starting mid-November. The toy blender will be available to additional U.S. retailers beginning January 2010.

Targeted to kids aged eight and older, the EZ-2 MAKE! Jamba Juice Smoothie and Ice Pop Maker is a fun, interactive toy blender that brings the Jamba smoothie making experience into the home to inspire and excite kids and parents alike about better-for-you eating. Kids can have fruit smoothies or frozen treats at home in minutes by simply following the fun recipes in the instruction book included with the blender. It's a perfect gift for the holidays.

"This at home blending experience is one way to accomplish our goal of developing fun, interactive Jamba-branded products that inspire and simplify healthier eating for both children and adults," said James D. White, president and chief executive officer, Jamba Juice. "We believe there is untapped potential to extend the Jamba brand into the retail market through the introduction of innovative products, like this child's blender, in relevant categories."

"Jamba Juice is a recognized leader in the world of better-for-you eating and a huge favorite of kids across the country," said Scott Bachrach, president of Think Wow Toys. "It's an ideal pairing for us and we think this new product will be a hit with parents and children alike."

Customers can contact Jamba Juice's Customer Care department at 1-866-4-R-FRUIT (473-7848) for more information.

Jamba announced their intent to expand the Jamba brand in January 2009 as part of their BLEND plan, the blueprint for the Company's strategic priorities. The introduction of the EZ-2 MAKE! Jamba Juice Smoothie and Ice Pop Maker together with Think Wow Toys is part of their licensing growth initiative to produce Jamba-branded products for sale in retail outlets nationwide. Jamba continues to explore other options to extend the Jamba brand.

About Jamba, Inc.

Jamba, Inc. (NASDAQ: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company-owned and operated stores and 254 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT.

About Think Wow Toys

Think Wow Toys, the U.S. Division of WowWee, is a children's entertainment company based in New York City. Founded in 2006 by toy industry veteran, Scott Bachrach, and acquired by WowWee in 2008, Think Wow Toys works with the world's leading children's entertainment brands to create cutting-edge, licensed products for boys and girls, ages 4 to 12.

Forward-looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE Jamba, Inc.


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