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Jackson & Coker Produces Online Video Holiday Message for Hospitals and Medical Providers
Date:12/30/2009

The firm’s use of social media personalizes communication with hospital administrators and doctors seeking practice opportunities.

Alpharetta, GA (Vocus) December 29, 2009 -- Physician recruitment firm Jackson & Coker has produced a YouTube online video extending a singing holiday greeting to over 300,000 hospital administrators, physician recruiters, doctors and other health care providers. The video can be enjoyed by clicking on http://www.youtube.com/watch?v=SHnxZJlGrMY.

“Rather than just mail customary holiday cards to everyone, we wanted to do something different,” remarked company president, Sandra Garrett, who offers a brief personal greeting at the end of the video. “Hopefully our friends in the medical profession can relate to the special lyrics in our rendition of ‘My Favorite Things’ and also recall special memories associated with their traditional family celebration of the holidays,” she added.

Among physician staffing firms, Jackson & Coker is on the forefront of advancing its mission of assisting hospitals and physicians through the use of social media. In addition to creating a YouTube channel, the company also maintains updated Facebook, LinkedIn and Twitter accounts. Along with a general Twitter site, the firm also manages separate Twitter sites focused on the main medical specialties the company recruits for: Anesthesiology / CRNA, Emergency Medicine, Primary Care, Psychiatry, Neurology, Radiology and Surgery.

Edward McEachern, vice president of marketing, mentioned: “Social media is definitely the wave of the future—with over 480 hospitals nationwide m
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Source: PRWeb
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