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JOHNSON'S(R) Launches New Online Campaign Tapping Glam Media to Reach Young Women
Date:4/9/2008

a fun and entertaining environment. Everything from the celebrity and expert video interviews to the Escape Your Stress Quiz and exclusive sweepstakes are designed to give women a place to escape while engaging with our brand in a newer way."

"JOHNSON'S(R) is breaking new ground in online advertising to engage young women interested in beauty", Scott Schiller, EVP of Sales, Women's Markets for Glam Media. "By tapping Glam's distributed media network of Web publishers and bloggers, JOHNSON'S(R) will not only reach the largest women's audience in the U.S. but truly engage their target audience to drive superior brand engagement."

About JOHNSON'S(R) Melt Away Stress

JOHNSON'S(R) recognized the need for relaxing, calming products and developed the Melt Away Stress line to provide women a convenient, affordable way to relax while caring for their skin. The product line includes JOHNSON'S(R) SOFTWASH(TM) Melt Away Stress 24 Hour Moisturizing Wash, JOHNSON'S(R) SOFTLOTION(R) Melt Away Stress Moisturizing Lotion, JOHNSON'S(R) SOFTOIL(TM) Melt Away Stress Massaging Moisturizer and, introducing, new JOHNSON'S(R) SOFTCREAM(TM) Melt Away Stress Dreamy Night Cream. All products in the Melt Away Stress collection provide lasting moisturization and contain the proprietary AROMASOOTHE(TM) fragrance blend with natural ingredients such as chamomile and hints of lavender. The products are available for purchase at most food, drug and mass market stores nationwide.

About Johnson & Johnson

Johnson & Johnson Consumer Products Company, division of Johnson & Johnson Consumer Companies, Inc., develops and markets baby-care, wound-care and skin-care products that address the needs of the consumer and health care professionals and incorporate the latest innovations. The portfolio includes heritage brands JOHNSON'S(R) Baby and BAND-AID(R) Brand Adhesive Bandages as well as leading skin care brands such as AVEENO(R) and CLEAN & CLEAR(R).

About Glam Med
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