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JOHNSON'S(R) Launches New Online Campaign Tapping Glam Media to Reach Young Women
Date:4/9/2008

Unveils New JohnsonsForYou.com\Escape Microsite With Original Video Content, Social Media and More to Promote JOHNSON'S(R) Melt Away Stress

Line of Adult Skin Care Products

SKILLMAN, N.J., April 9, 2008 /PRNewswire/ -- JOHNSON'S(R), the skincare expert, today announced the launch of a new online campaign and microsite, http://www.JohnsonsForYou.com\Escape, to promote its award-winning Melt Away Stress line of skin care products. The site features a user-generated content contest, Jamaica getaway sweepstakes, expert and celebrity videos, featuring actress Ana Ortiz (ABC's Ugly Betty), as well as an embeddable quiz widget. The campaign targets young women in hopes of bringing them fun and engaging information to better help them escape their stress and achieve beautiful, soft skin.

JOHNSON'S(R) has partnered with Glam Media, number one in reach for women online, and its extensive network of 450+ Web publishers on a dedicated effort to distribute the site's content and promote it to millions of consumers through a custom integrated program. The campaign harnesses unique ways to raise brand awareness, stimulate interaction with beauty audiences and build excitement for JOHNSON'S(R) Melt Your Stress Away line of products beyond ad banners. Additionally, JOHNSON'S(R) tapped New York-based interactive marketing agency Deep Focus to develop all the creative content and applications for the campaign.

The Microsite includes four major components:

-- The Express Your Stress Competition - Women are invited to sign up and

share stories about the stress in their lives. Each week from April to

June, the site focuses on a new stress topic. The writers of the most

popular stories (as determined by peer voting) will receive a prize

($100 Spafinder.com Gift Certificate), products from JOHNSON'S(R) Melt

Away Stress co
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SOURCE JOHNSON'S
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