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JEWEL-OSCO & FOX Chicago Launch 'Choose to Reuse' Bag Program
Date:4/21/2009

Goal to Save Millions of Plastic Bags from Landfills

ITASCA, Ill., April 21 /PRNewswire/ -- JEWEL-OSCO, a leading Midwest food and drug retailer, is partnering with WFLD FOX Chicago this Earth Day (April 22nd) to launch the "Choose to Reuse" challenge, an initiative aimed at increasing consumer use of reusable bags in order to save millions of plastic bags from ending up in area landfills.

The "Choose to Reuse" program consists of Public Service Announcements (PSAs) created by and presented on FOX Chicago, including in-store advertising, and an Earth Day promotion that will give away free reusable bags to the first 100 customers who bring in 10 plastic bags to be recycled at any JEWEL-OSCO store.

"Good Day Chicago" Meteorologist Mark Strehl will report live from the JEWEL-OSCO store at Kinzie and Desplaines in Chicago throughout the morning. Strehl will share insights on the benefits of reusing and recycling, as well as showcase some eco-friendly products.

"JEWEL-OSCO is dedicated to environmental stewardship and eliminating waste through clean earth projects and recycling," said JEWEL-OSCO President Keith Nielsen. "This is a 'green' effort in which everyone can participate."

JEWEL-OSCO has been on the forefront of recycling since 1942 when the company launched its first paper recycling program. By 1990, the company began a plastic bag recycling program. Since then, more than 14,200 tons of plastic bags have been recycled, much of which has been turned into TREX lumber, a synthetic lumber product used to build park benches, playground equipment and other durable products.

"FOX Chicago is proud to be a part of the 'Choose to Reuse' initiative," said Patrick Mullen, the station's Vice President and General Manager. "This is a wonderful opportunity to demonstrate simple ways that we can all help reduce waste and be a little more 'green' in our everyday lives."

In support of the "Choose to Reuse" program and the company's partnership with FOX Chicago, JEWEL-OSCO will make $10,000 donations to two environmental organizations on Earth Day - The Morton Arboretum, in Lisle, Illinois, and Chicago Gateway Green.

ABOUT JEWEL-OSCO

JEWEL-OSCO, a SUPERVALU company, operates 185 stores in Illinois, Iowa and Indiana. With a market-leading position in Chicago, JEWEL-OSCO stores offer consumers the convenience of combined grocery and pharmacy retail, in addition to services such as fuel centers at select locations. Originally established in 1899, the company and its associates remain committed to the communities they serve. For more information about JEWEL-OSCO, please visit www.jewelosco.com or www.oscopharmacy.com.

About SUPERVALU Inc.

SUPERVALU Inc. is one of the largest companies in the United States grocery channel with estimated annual sales of $45 billion. SUPERVALU holds leading market share positions across the U.S. with approximately 2,500 retail grocery locations, including nearly 920 in-store pharmacies. Through SUPERVALU's nationwide supply chain network, the company provides distribution and related logistics support services to more than 5,000 grocery endpoints across the country. SUPERVALU currently has approximately 190,000 employees. For more information about SUPERVALU, visit www.supervalu.com.

ABOUT FOX CHICAGO

WFLD FOX Chicago is part of the FOX Television Stations, one of the nation's largest owned-and-operated network broadcast groups, comprising 27 stations in 18 markets and covering nearly 37.34% of U.S. television homes. This includes six duopolies in the top 10 markets: New York, Los Angeles, Chicago, Dallas, Washington, D.C. and Houston; as well as duopolies in Minneapolis, Phoenix and Orlando.


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SOURCE JEWEL-OSCO; WFLD FOX Chicago
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