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JEWEL-OSCO & FOX Chicago Launch 'Choose to Reuse' Bag Program
Date:4/21/2009

Goal to Save Millions of Plastic Bags from Landfills

ITASCA, Ill., April 21 /PRNewswire/ -- JEWEL-OSCO, a leading Midwest food and drug retailer, is partnering with WFLD FOX Chicago this Earth Day (April 22nd) to launch the "Choose to Reuse" challenge, an initiative aimed at increasing consumer use of reusable bags in order to save millions of plastic bags from ending up in area landfills.

The "Choose to Reuse" program consists of Public Service Announcements (PSAs) created by and presented on FOX Chicago, including in-store advertising, and an Earth Day promotion that will give away free reusable bags to the first 100 customers who bring in 10 plastic bags to be recycled at any JEWEL-OSCO store.

"Good Day Chicago" Meteorologist Mark Strehl will report live from the JEWEL-OSCO store at Kinzie and Desplaines in Chicago throughout the morning. Strehl will share insights on the benefits of reusing and recycling, as well as showcase some eco-friendly products.

"JEWEL-OSCO is dedicated to environmental stewardship and eliminating waste through clean earth projects and recycling," said JEWEL-OSCO President Keith Nielsen. "This is a 'green' effort in which everyone can participate."

JEWEL-OSCO has been on the forefront of recycling since 1942 when the company launched its first paper recycling program. By 1990, the company began a plastic bag recycling program. Since then, more than 14,200 tons of plastic bags have been recycled, much of which has been turned into TREX lumber, a synthetic lumber product used to build park benches, playground equipment and other durable products.

"FOX Chicago is proud to be a part of the 'Choose to Reuse' initiative," said Patrick Mullen, the station's Vice President and General Manager. "This is a wonderful opportunity to demonstrate simple ways that we can all help reduce waste and be a little more 'green' in our everyday
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SOURCE JEWEL-OSCO; WFLD FOX Chicago
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