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JAMA Reports HIV Spike Among Gay Men; AHF Says Routine Testing, Effective Prevention Needed
Date:11/27/2007

g levels of intent to include HIV testing in respondents' overall health regimens. After viewing the advertisements, more than 55% considered including HIV testing in their overall health routine. The level of intent was even higher for Latino and African-American men at 65% and 72% respectively.

"We are particularly proud that the key messages of the 'Stay Negative' campaign -- be healthy, stay negative, get tested -- successfully broke through to its target audience, despite an atmosphere of fatigue and complacency that often surrounds safer sex messages twenty-five years into the AIDS epidemic," said Michael Weinstein, President of AIDS Healthcare Foundation, upon the release of the post-campaign survey results earlier this year. "The success of 'Stay Negative' proves that it is possible to reach a wide, racially diverse audience with a clear and compelling message to have fun, be safe and make staying healthy a priority. With its broad appeal, this initiative could become a model for HIV/AIDS social marketing campaigns nationwide."

This JAMA report comes on the heels of a dramatic decrease in global HIV numbers (likely due to new methods of data collection and projections), and an alarming recent increase in STDs in the US, and as the CDC prepares to host an HIV prevention conference next week in Atlanta.

"Global numbers seem to be going down. U.S. numbers are rising rapidly in certain populations as this report shows," added AHF's Weinstein. "It's time for us to stop guessing and radically scale up testing so we can have accurate numbers to ensure an effective response to the epidemic. We need to make screening for HIV for all populations a routine part of medical care and normalize the process of HIV prevention, testing and treatment."

About AHF

AIDS Healthcare Foundation (AHF) is the US' largest non-profit HIV/AIDS healthcare, research, prevention and education provider, as well as the operator of California's largest altern
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SOURCE AIDS Healthcare Foundation
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