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JAMA Reports HIV Spike Among Gay Men; AHF Says Routine Testing, Effective Prevention Needed
Date:11/27/2007

: they simply haven't accessed testing or treatment opportunities. HIV is a preventable disease, and I urge everybody to get tested and know their HIV status."

"I hope this report serves as a wake up call and as a catalyst to fast- track an overhaul of the HIV testing process nationwide," said Whitney Engeran, III, Director, Public Health Division for AIDS Healthcare Foundation. "Sustained and focused prevention efforts and effective risk-reduction initiatives must be scaled up across the country if we are going to reverse this trend in infections. Better leadership is required at all levels: federal, state, local and within communities themselves. The efforts should not only be made when the spotlight is on, such as after a report like this one. We need a sustained, unified commitment that doesn't flag when the numbers begin to decrease."

The JAMA article cited the need for social marketing campaigns that emphasize personal responsibility, and cited the recent nationwide "HIV Stops with Me" campaign.

A post-campaign survey of AIDS Healthcare Foundation's own most recent prevention initiative, the innovative "Stay Negative" social marketing campaign, demonstrated the campaign's remarkable success in reaching its target audience and achieving its objective to create an effective health education and risk reduction campaign to raise awareness among gay males in Los Angeles County that HIV infection is still a serious threat.

Among the results of the "Stay Negative" campaign, created by Fraser Communications, and funded in part by the U.S. Centers for Disease Control and Prevention (CDC) and the County of Los Angeles Department of Public Health, Office of AIDS Programs and Policy is the fact that it achieved high resonance and appeal among a broad audience, most notably across ethnic boundaries, with 8 in 10 African Americans and Latinos reporting that they related to the advertisements. Most importantly, the ads proved motivating, increasin
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SOURCE AIDS Healthcare Foundation
Copyright©2007 PR Newswire.
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