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J.D. Power and Associates Reports: Satisfaction with Health Plans Varies Dramatically From Region To Region, Largely Due to Poor Communication From Insurance Providers
Date:4/30/2008

healthcare practice at J.D. Power and Associates. "With increasing healthcare costs and an aging workforce that needs additional services, businesses have less and less tolerance for insurers that aren't consistently engaging members and helping them manage their own health care and the associated costs. However, we find that those plan members who are most engaged by their insurer through effective communication better understand how to use their plans and have particularly high satisfaction levels. Those higher satisfaction scores translate into better retention rates and more positive recommendations for the plan."

Study results by region are:

Arizona-Utah Region

BlueCross BlueShield of Arizona ranks highest, receiving a satisfaction index score of 763 on a 1,000-point scale.

California Region

Kaiser Foundation Health Plan of California ranks highest with 755.

Colorado Region

Kaiser Foundation Health Plan of Colorado ranks highest with 748.

East South Central Region

BlueCross BlueShield of Alabama ranks highest with 759.

Florida Region

BlueCross BlueShield of Florida ranks highest for the second consecutive year with 751.

Heartland Region

Ranking highest in the Heartland region is Wellmark BlueCross BlueShield of Iowa with 742.

Illinois-Indiana Region

BlueCross BlueShield of Illinois ranks highest, earning a score of 729.

Michigan Region

Health Alliance Plan of Michigan ranks highest with 772.

Minnesota-Wisconsin Region

HealthPartners ranks highest with 768.

New England Region

Anthem BlueCross BlueShield of Connecticut ranks highest with 772.

New York-New Jersey Region

United Healthcare (New Jersey/New York) ranks highest with 749.

Northwest Region

Group Health Cooperative ranks highest with 778.

Ohio Region

Humana of Ohio ranks highest in customer satisfaction with 748.'/>"/>

SOURCE J.D. Power and Associates
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