J.D. Power and Associates Reports: A Vast Majority of Southern California Indian Gaming Casino Customers Express Desire for a Smoke-Free E...(forms particularly well in the beverage ...),Health
forms particularly well in the beverage service measure.
The study also finds that a very low percentage -- approximately 6 percent -- of Indian casino customers in Southern California are "highly committed" to any one casino. On average, players make seven visits to Indian gaming casinos within a six-month period. Casino customers tend to visit more than one Indian gaming establishment during this time period, rather than return to the same casino each time.
"Those customers who are highly committed to a particular casino report that they experienced particularly high levels of enjoyment and excitement during their casino experience," said Thanawalla. "These highly committed customers are nearly three and a half times more likely to recommend the casino to others, and nearly three times more likely to return to the same casino, compared with customers with low or medium commitment. Some of the ways casinos can maximize customer levels of enjoyment and excitement are to offer a wide variety of slot machines and table games, and to ensure that staff-including dealers, cashiers and beverage servers-are friendly and engaging. In addition, customers indicate that ease of locating the casino entrance upon arrival and being able to locate the cashier and ticket redemption machines are particularly important to overall satisfaction."
The study also finds the following key patterns:
-- On average, Indian gaming casino players in Southern California travel approximately 64 miles, each way, to visit a casino.
-- Only 1 in 20 casino players (5%) report experiencing a significant problem during their casino visit. Of those customers who reported their problem to a casino employee, approximately one-third said their problem was resolved.
-- Approximately 89 percent of casino customers play slot machines, while 48 percent play table games.
The 2008 Southern California Indian Gaming Casino Satisfaction Study
measures customer satisf
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| SOURCE J.D. Power and Associates Copyright©2008 PR Newswire. All rights reserved |
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