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J.D. Power and Associates Celebrates 40th Anniversary of Representing the Voice of the Customer
Date:4/1/2008

s refer to J.D. Power awards annually.

-- 1987: International Automotive Roundtable and SuperDealer Roundtables

meet for the first time.

-- 1987: U.S. Automotive Initial Quality Study (IQS) and U.S. Automotive

Media Study debut.

-- 1988: Joint venture in Japan is established and later becomes a wholly

owned subsidiary responsible for business in Asia Pacific.

-- 1989: The first automotive syndicated study trophy award was issued by

J.D. Power and Associates. Acura ranked highest in the 1989 U.S.

Automotive Customer Satisfaction Index (CSI) Study.

-- 1989: The first regional office opens in Troy, Michigan led by Steve

Goodall.

1990s

-- 1990: Power Information Network (PIN) launches. PIN is a unique,

nationwide data collection system based on the gathering and analysis

of daily new-vehicle retail transaction data from automotive

dealerships across the United States.

-- 1992: Travel practice area is established.

-- 1992: J.D. Power III receives a Distinguished Service Citation from

the Automotive Hall of Fame.

-- 1994: JDPA's rapid international expansion, led by J.D. Power IV,

begins in Toronto, Canada.

-- 1995: The firm's first European location opens in the UK.

-- 1995: Telecom practice area is established.

-- 1996: Stephen C. Goodall named President.

-- 1997: Homebuilder practice area is established.

-- 1999: JD Power.com is launched: Power Circle Ratings bring syndicated

study highlights directly to consumers without charge.

-- 1999: An office in Singapore was opened to broaden J.D. Power Asia

Pacific's activities in Asia.

2000s

-- 2000: JDPA announces its joint venture in Australia.

-- 2000: First syndicated study launches in China.

-- 2001: Healthcare practice area is established.

-- 2002:
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SOURCE J.D. Power and Associates
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