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J.D. Power and Associates Celebrates 40th Anniversary of Representing the Voice of the Customer
Date:4/1/2008

e digital world. These capabilities will provide our clients with added insights and relevance as we help them integrate the voice of the customer into their operations."

Timeline: J.D. Power and Associates' Decades of Success

1960s

-- April 1, 1968: Dave Power and his wife Julie start the firm from the

kitchen table in their Calabasas, Calif., home.

-- Feb. 7, 1969: J.D. Power and Associates incorporates.

-- 1969: J.D. Power and Associates enters the auto market with its first

client Toyota Motor Company.

-- 1969: Additional J.D. Power clients include: McCulloch Corporation,

Ampex Consumer Products Group, U.S. Borax, Carnation, Toyota and MSI

Data Systems.

1970s

-- 1973: The Wall Street Journal reports Mazda's Wankel engine problems,

based on data from one of the first J.D. Power and Associates

independently funded surveys. The firm gains national prominence for

its voice of the customer data.

-- 1976: The Dealer Attitude Study (DAS) launches. The DAS gave the firm

credibility on retail and distributor issues and established a strong

rapport with auto dealers. The DAS preceded the National Automobile

Dealers Association's own Dealer Attitude Study.

1980s

-- 1980s: Publication debuts -- Automotive Consumer Profile Newsletter,

Power Newsletter and The Power Report.

-- 1981: U.S. Automotive Customer Satisfaction Index (CSI) Study

launches. The new study is the cornerstone of the firm's plan to

expand to include independently funded syndicated studies within the

auto industry.

-- 1984: Subaru became the first automaker to advertise its J.D. Power

rankings by running a commercial during Super Bowl XVIII. Since then,

more than 350,000 television commercials and more than 7 billion print

ad impression
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SOURCE J.D. Power and Associates
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