Timeline: J.D. Power and Associates' Decades of Success
-- April 1, 1968: Dave Power and his wife Julie start the firm from the
kitchen table in their Calabasas, Calif., home.
-- Feb. 7, 1969: J.D. Power and Associates incorporates.
-- 1969: J.D. Power and Associates enters the auto market with its first
client Toyota Motor Company.
-- 1969: Additional J.D. Power clients include: McCulloch Corporation,
Ampex Consumer Products Group, U.S. Borax, Carnation, Toyota and MSI
-- 1973: The Wall Street Journal reports Mazda's Wankel engine problems,
based on data from one of the first J.D. Power and Associates
independently funded surveys. The firm gains national prominence for
its voice of the customer data.
-- 1976: The Dealer Attitude Study (DAS) launches. The DAS gave the firm
credibility on retail and distributor issues and established a strong
rapport with auto dealers. The DAS preceded the National Automobile
Dealers Association's own Dealer Attitude Study.
-- 1980s: Publication debuts -- Automotive Consumer Profile Newsletter,
Power Newsletter and The Power Report.
-- 1981: U.S. Automotive Customer Satisfaction Index (CSI) Study
launches. The new study is the cornerstone of the firm's plan to
expand to include independently funded syndicated studies within the
-- 1984: Subaru became the first automaker to advertise its J.D. Power
rankings by running a commercial during Super Bowl XVIII. Since then,
more than 350,000 television commercials and more than 7 billion print
|SOURCE J.D. Power and Associates|
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