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J&J, Schering-Plough, Novartis, Bayer vie for Top Honors at the Premier OTC / Healthcare Ad Awards
Date:4/23/2009

FLORHAM PARK, N.J., April 23 /PRNewswire/ -- OTC Perspectives - a new division within the leading pharmaceutical conference and consulting company DTC Perspectives Inc. - has announced the finalists for the 2009 OTC National Advertising Awards. Among the leading healthcare brands named as finalists are Aleve, Benadryl, Claritin, Mucinex, MiraLAX, Neutrogena, and Zyrtec (see details below).

All winners of OTC National Advertising Awards will be announced June 4, 2009, at a celebratory reception at the debut OTC National Conference (June 4-5 in Boston). Among the highlights of the conference are keynote addresses by Rex Briggs, author of the acclaimed marketing book "What Sticks"; Mike Bloxham, from the Center for Media Design at Ball State University; and Bob Garfield, who will address the "Brave New Media World."

"The delegates attending the OTC National Conference will determine the winners for Best Branded TV Campaign," Bob Ehrlich, CEO of DTC Perspectives noted. Independent expert panels determined award winners in other categories.

"We congratulate the finalists for their creative, effective campaigns," said OTC Perspectives Magazine editor Mark Tosh.

Finalists for each of the categories are listed below:

                            Best Branded TV Finalists*
    Brand             Manufacturer                  Advertising Agency

    Aleve             Bayer                         Energy BBDO
    Benefiber         Novartis Consumer Health      Euro RSCG
    Benadryl          McNeil Consumer Healthcare    JWT New York
    Claritin          Schering-Plough               Euro RSCG Tonic
    Ensure            Abbott Nutrition              Abelson Taylor
    MiraLAX           Schering-Plough               Merkley & Partners
    Mucinex           Reckitt Benckiser             Reckitt Benckiser
    Neutrogena        Neutrogena           
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SOURCE The OTC National Conference
Copyright©2009 PR Newswire.
All rights reserved

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