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J&J, Schering-Plough, Novartis, Bayer vie for Top Honors at the Premier OTC / Healthcare Ad Awards

FLORHAM PARK, N.J., April 23 /PRNewswire/ -- OTC Perspectives - a new division within the leading pharmaceutical conference and consulting company DTC Perspectives Inc. - has announced the finalists for the 2009 OTC National Advertising Awards. Among the leading healthcare brands named as finalists are Aleve, Benadryl, Claritin, Mucinex, MiraLAX, Neutrogena, and Zyrtec (see details below).

All winners of OTC National Advertising Awards will be announced June 4, 2009, at a celebratory reception at the debut OTC National Conference (June 4-5 in Boston). Among the highlights of the conference are keynote addresses by Rex Briggs, author of the acclaimed marketing book "What Sticks"; Mike Bloxham, from the Center for Media Design at Ball State University; and Bob Garfield, who will address the "Brave New Media World."

"The delegates attending the OTC National Conference will determine the winners for Best Branded TV Campaign," Bob Ehrlich, CEO of DTC Perspectives noted. Independent expert panels determined award winners in other categories.

"We congratulate the finalists for their creative, effective campaigns," said OTC Perspectives Magazine editor Mark Tosh.

Finalists for each of the categories are listed below:

                            Best Branded TV Finalists*
    Brand             Manufacturer                  Advertising Agency

    Aleve             Bayer                         Energy BBDO
    Benefiber         Novartis Consumer Health      Euro RSCG
    Benadryl          McNeil Consumer Healthcare    JWT New York
    Claritin          Schering-Plough               Euro RSCG Tonic
    Ensure            Abbott Nutrition              Abelson Taylor
    MiraLAX           Schering-Plough               Merkley & Partners
    Mucinex           Reckitt Benckiser             Reckitt Benckiser
    Neutrogena        Neutrogena                    Roberts & Tarlow
    Sarna             Steifel Laboratories          Adair Greene McCann
    Theraflu          Novartis Consumer Health      Saatchi & Saatchi
                                                    Consumer Health +

    *Winners to be Selected by OTC National Delegate Vote on June 4, 2009

                    Best Branded Print - Top 3 Finalists
    Brand             Manufacturer                  Advertising Agency

    Claritin          Schering-Plough               Euro RSCG Tonic
    Mucinex           Reckitt Benckiser             Reckitt Benckiser
    ZYRTEC            McNeil Consumer               JWT New York

             Best Branded Integrated Finalists - Top 3 Finalists
    Brand             Manufacturer                  Advertising Company

    Benadryl          McNeil Consumer               JWT New York
    Claritin          Schering-Plough               Euro RSCG Tonic
    Mucinex           Reckitt Benckiser             Reckitt Benckiser

About The OTC National Conference

The OTC National is the premier marketing conference for healthcare marketers and is designed to deliver actionable insights and unprecedented networking opportunities to delegates.

For more information about the OTC National Advertising Awards, or to register for the conference, contact Scott Ehrlich, Director of Business Development, at 770-559-0702 / or visit

SOURCE The OTC National Conference
Copyright©2009 PR Newswire.
All rights reserved

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