FLORHAM PARK, N.J., April 23 /PRNewswire/ -- OTC Perspectives - a new division within the leading pharmaceutical conference and consulting company DTC Perspectives Inc. - has announced the finalists for the 2009 OTC National Advertising Awards. Among the leading healthcare brands named as finalists are Aleve, Benadryl, Claritin, Mucinex, MiraLAX, Neutrogena, and Zyrtec (see details below).
All winners of OTC National Advertising Awards will be announced June 4, 2009, at a celebratory reception at the debut OTC National Conference (June 4-5 in Boston). Among the highlights of the conference are keynote addresses by Rex Briggs, author of the acclaimed marketing book "What Sticks"; Mike Bloxham, from the Center for Media Design at
"The delegates attending the OTC National Conference will determine the winners for Best Branded TV Campaign," Bob Ehrlich, CEO of DTC Perspectives noted. Independent expert panels determined award winners in other categories.
"We congratulate the finalists for their creative, effective campaigns," said OTC Perspectives Magazine editor Mark Tosh.
Finalists for each of the categories are listed below:
Best Branded TV Finalists* Brand Manufacturer Advertising Agency Aleve Bayer Energy BBDO Benefiber Novartis Consumer Health Euro RSCG Benadryl McNeil Consumer Healthcare JWT New York Claritin Schering-Plough Euro RSCG Tonic Ensure Abbott Nutrition Abelson Taylor MiraLAX Schering-Plough Merkley & Partners Mucinex Reckitt Benckiser Reckitt Benckiser Neutrogena Neutrogena Roberts & Tarlow SkinID Sarna Steifel Laboratories Adair Greene McCann Theraflu Novartis Consumer Health Saatchi & Saatchi Consumer Health + Wellness *Winners to be Selected by OTC National Delegate Vote on June 4, 2009 Best Branded Print - Top 3 Finalists Brand Manufacturer Advertising Agency Claritin Schering-Plough Euro RSCG Tonic Mucinex Reckitt Benckiser Reckitt Benckiser ZYRTEC McNeil Consumer JWT New York Healthcare Best Branded Integrated Finalists - Top 3 Finalists Brand Manufacturer Advertising Company Benadryl McNeil Consumer JWT New York Healthcare Claritin Schering-Plough Euro RSCG Tonic Mucinex Reckitt Benckiser Reckitt Benckiser
About The OTC National Conference
The OTC National is the premier marketing conference for healthcare marketers and is designed to deliver actionable insights and unprecedented networking opportunities to delegates.
For more information about the OTC National Advertising Awards, or to register for the conference, contact Scott Ehrlich, Director of Business Development, at 770-559-0702 / firstname.lastname@example.org or visit www.otcperspectives.com.
|SOURCE The OTC National Conference|
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