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It's the last bite that keeps you coming back for more
Date:6/11/2014

ere portion sizes tend to be larger and are likely to result in lower end enjoyment:

"This finding is important in that it suggests that large portions may be somewhat detrimental to companies because they extend the amount of time that passes until repeat consumption occurs," says Garbinsky. "And it's also important to the public, as eating too much of a favorite - or healthy - food may increase the delay until one wants to eat it again."

The studies do suggest that certain strategies such as thinking back to the first few bites could be used to encourage consumers to eat a food again soon. But, as tantalizing as these insights may be, Garbinsky cautions that more research is needed to investigate whether the findings translate to real-world settings, in which consumers have more control over deciding what and how much they eat.


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Contact: Anna Mikulak
amikulak@psychologicalscience.org
202-293-9300
Association for Psychological Science
Source:Eurekalert

Page: 1 2 3

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