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It's the last bite that keeps you coming back for more
Date:6/11/2014

n (3 crackers).

These findings replicate previous findings on "sensory-specific satiety": Each bit of food is less pleasant than the one before it. Thus, the bigger the portion, the less enjoyment you get out of the last few bites.

More importantly, participants' enjoyment of the last cracker (manipulated by portion size) seemed to influence how soon the students wanted to eat the crackers again: Participants who ate a small portion typically opted to receive a giveaway box of Nut Thins sooner than did participants who ate the larger portion.

These results suggest that the most recent tastes experienced in the last few bites of a given food drive our decisions about when to eat that food again, a finding that they researchers replicated in a second study.

Garbinsky and colleagues hypothesized that this so-called "recency effect" might be explained by memory interference induced by the repetitiveness of eating:

"A glass of juice, bowl of ice cream, or bag of potato chips contains many units of very similar stimuli that are consumed one sip or bite at a time until the entire portion has been eaten," they write.

So, if we take a lot of bites of the same food in succession, our memory for the last bites may interfere with our ability to accurately remember the initial bites of that food.

Garbinsky and colleagues were able to eliminate this memory interference by reminding participants of their previous ratings as they continued to consume and rate a glass of juice. These participants were more accurate in remembering how much they enjoyed the first ounce of juice and they opted to receive a giveaway container of juice sooner than did the participants who rated each ounce of juice without being reminded of their previous ratings.

The fact that memory for the last few bites seems to drive our decisions about when to eat a food again may be particularly relevant in places like the United States, wh
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Contact: Anna Mikulak
amikulak@psychologicalscience.org
202-293-9300
Association for Psychological Science
Source:Eurekalert

Page: 1 2 3

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