Navigation Links
It's a bird, it's a plane, it's super hero sexism

New York -- As parents do their final holiday shopping, comic books, and their related superhero-themed toys and children's gear, continue to be popular. From Batman rain boots and Legos, to paperback books about Wonder Woman, many stores are filled with superhero-inspired toys. New research shows that a reboot this year of DC Comics super heroes, however, put a little something extra into the characters a mega dose of sexual objectification.

In an effort to reverse slumping sales figures and attract the attention of a new generation of readers to their brands, DC Comics re-launched all of its comic book series earlier this year some 52 separate titles in total. The "New 52" features Catwoman having sex with Batman on the roof of a building and a super heroine named Starfire (appearing in Red Hood and the Outlaws #1) "drawn like a centerfold from the swimsuit issue of Sports Illustrated [who] has become a promiscuous amnesiac." The research appears in an article by Casey Brienza, a doctoral student in sociology at the University of Cambridge and one of the most well-known manga experts in the U.S. (Her ongoing project is a sociological account of the rise of manga in the United States and its implications for the globalization of culture.)

DC Comics produces comics featuring many well-known characters, including Superman, Batman, Wonder Woman, Aquaman and the Green Lantern. Brienza says most superhero comics talk about women, not to them, and asks why U.S. superhero comics are so masculine. After all, Brienza points out, "other comic book-loving countries such as Japan and France do not manifest the same trends, and the self-same superhero characters, when presented in another mediumsuch as Hollywood film have truly mass appeal."

She finds that "American superhero comics, and the sexual objectification of their heroines, reflect the conditions of their production and consumption: they are made almost exclusively by and for men." By way of example, Brienza cites research that the number of men versus women credited in the production of the new DC (and competitor Marvel) superhero comics is extremely unbalanced; on average women account for less than 10 percent of the production staff and are concentrated in less prestigious roles.

The bottom line: Parents out shopping for gifts this year might want to look at the new comics before giving them -- or their spin-off toys -- to their children.

Contact: Casey Brienza
Sociologists for Women in Society

Related medicine news :

1. Traveling by car increases global temperatures more than by plane, but only in long term
2. Yummy Cakes and More Places 2nd in NFL Super Bowl Tailgate Cake Contest
3. NEJM Publishes Trial Results Demonstrating Bard FLAIR Endovascular Stent Graft Is Superior To Balloon Angioplasty For Failing Dialysis Grafts
4. Celebrity Trainer and Super Fitness Model Jennifer Nicole Lee on HSN with #1 Secret Six Pack Abs Secret, Ab Circle Pro
5. Tahitian Noni International Leaves the Superfruits Behind
6. Office-based ultrasound-guided FNA superior in diagnosing head and neck lesions
7. AMA Honors California County Supervisor With Top Government Service Award
8. Jenesse Salutes Husband and Wife Team, Supervisor Mark Ridley-Thomas and Avis Ridley-Thomas as 2010 Silver Rose Honorees
9. All in O.N.E. ... O.N.E.(TM) Natural Experience Introduces O.N.E. Active(TM), a New Natural Sports Drink That Combines the Super Hydration Power of Coconut Water With Energizing Herbs and Minerals to Provide the Ultimate MIND/BODY Experience
10. Online Medical Supplies Superstore Ships 1 Millionth Order
11. TalentWise Named to Workforce Management's "The Hot List" for Fourth Consecutive Year TalentWise GM Todd Owens Recognized as HRO Today "2010 Superstar"
Post Your Comments:
(Date:10/13/2017)... ... October 13, 2017 , ... Lori R. Somekh, founder of ... ElderCounsel, a national organization of elder law and special needs planning attorneys. “Membership in ... It also provides a forum to network with elder law attorneys nationwide,” said Somekh. ...
(Date:10/13/2017)... ... , ... Global Healthcare Management’s 4th Annual Kids Fun Run brought out many ... event, sponsored by Global Healthcare Management’s CEO, Jon Letko, is aimed at getting kids ... of all ages; it is a non-competitive, non-timed event, which is all about having ...
(Date:10/13/2017)... ... October 13, 2017 , ... “America On The Brink”: ... “America On The Brink” is the creation of published author, William Nowers. ... As a WWII veteran, he spent thirty years in the Navy. Following ...
(Date:10/12/2017)... CITY, Fla. (PRWEB) , ... October 12, 2017 , ... ... cold therapy products, announced today the introduction of an innovative new design of the ... multipurpose pad so you get maximum comfort while controlling your pain while using cold ...
(Date:10/12/2017)... ... , ... HMP , a leader in healthcare events and education, today announced ... Award for ‘Best B-to-B Healthcare Website.’ Winners were announced during the Eddie & Ozzie ... competition recognizes editorial and design excellence across a range of sectors. This year’s program ...
Breaking Medicine News(10 mins):
(Date:10/10/2017)... ORANGE COUNTY, Calif. , Oct. 10, 2017  NDS received ... Mobile  — a medical-grade battery-powered display stand specifically designed for ... aims to transform technology into a clinical solution to support the ... costs. Innovative Design ... NDS ZeroWire Mobile Wireless Solution ...
(Date:10/5/2017)... 2017  In response to the nationwide opioid ... Surgeons (AAOMS) released prescribing recommendations that urge ibuprofen ... as a first-line therapy to manage a patient,s ... Recognizing the value and importance of ... Prescribing: Acute and Postoperative Pain Management" stresses that ...
(Date:10/4/2017)... OBP Medical , a leading ... today announced regulatory approval from Brazil,s ... Nacional de Vigilância Sanitária (ANVISA)) to market ... with integrated LED light source and smoke evacuation ... of a tissue pocket or cavity during surgical ...
Breaking Medicine Technology: