Navigation Links
It's a bird, it's a plane, it's super hero sexism
Date:12/21/2011

New York -- As parents do their final holiday shopping, comic books, and their related superhero-themed toys and children's gear, continue to be popular. From Batman rain boots and Legos, to paperback books about Wonder Woman, many stores are filled with superhero-inspired toys. New research shows that a reboot this year of DC Comics super heroes, however, put a little something extra into the characters a mega dose of sexual objectification.

In an effort to reverse slumping sales figures and attract the attention of a new generation of readers to their brands, DC Comics re-launched all of its comic book series earlier this year some 52 separate titles in total. The "New 52" features Catwoman having sex with Batman on the roof of a building and a super heroine named Starfire (appearing in Red Hood and the Outlaws #1) "drawn like a centerfold from the swimsuit issue of Sports Illustrated [who] has become a promiscuous amnesiac." The research appears in an article by Casey Brienza, a doctoral student in sociology at the University of Cambridge and one of the most well-known manga experts in the U.S. (Her ongoing project is a sociological account of the rise of manga in the United States and its implications for the globalization of culture.)

DC Comics produces comics featuring many well-known characters, including Superman, Batman, Wonder Woman, Aquaman and the Green Lantern. Brienza says most superhero comics talk about women, not to them, and asks why U.S. superhero comics are so masculine. After all, Brienza points out, "other comic book-loving countries such as Japan and France do not manifest the same trends, and the self-same superhero characters, when presented in another mediumsuch as Hollywood film have truly mass appeal."

She finds that "American superhero comics, and the sexual objectification of their heroines, reflect the conditions of their production and consumption: they are made almost exclusively by and for men." By way of example, Brienza cites research that the number of men versus women credited in the production of the new DC (and competitor Marvel) superhero comics is extremely unbalanced; on average women account for less than 10 percent of the production staff and are concentrated in less prestigious roles.

The bottom line: Parents out shopping for gifts this year might want to look at the new comics before giving them -- or their spin-off toys -- to their children.


'/>"/>
Contact: Casey Brienza
cb607@cam.ac.uk
Sociologists for Women in Society
Source:Eurekalert

Related medicine news :

1. Traveling by car increases global temperatures more than by plane, but only in long term
2. Yummy Cakes and More Places 2nd in NFL Super Bowl Tailgate Cake Contest
3. NEJM Publishes Trial Results Demonstrating Bard FLAIR Endovascular Stent Graft Is Superior To Balloon Angioplasty For Failing Dialysis Grafts
4. Celebrity Trainer and Super Fitness Model Jennifer Nicole Lee on HSN with #1 Secret Six Pack Abs Secret, Ab Circle Pro
5. Tahitian Noni International Leaves the Superfruits Behind
6. Office-based ultrasound-guided FNA superior in diagnosing head and neck lesions
7. AMA Honors California County Supervisor With Top Government Service Award
8. Jenesse Salutes Husband and Wife Team, Supervisor Mark Ridley-Thomas and Avis Ridley-Thomas as 2010 Silver Rose Honorees
9. All in O.N.E. ... O.N.E.(TM) Natural Experience Introduces O.N.E. Active(TM), a New Natural Sports Drink That Combines the Super Hydration Power of Coconut Water With Energizing Herbs and Minerals to Provide the Ultimate MIND/BODY Experience
10. Online Medical Supplies Superstore Ships 1 Millionth Order
11. TalentWise Named to Workforce Management's "The Hot List" for Fourth Consecutive Year TalentWise GM Todd Owens Recognized as HRO Today "2010 Superstar"
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... ... June 24, 2016 , ... ... Sessions in Dallas that it will receive two significant new grants to support ... as PHA marked its 25th anniversary by recognizing patients, medical professionals and scientists ...
(Date:6/24/2016)... CA (PRWEB) , ... June 24, 2016 , ... Comfort ... the American Cancer Society and the Road To Recovery® program to drive cancer patients ... seniors and other adults to ensure the highest quality of life and ongoing independence. ...
(Date:6/24/2016)... Georgia (PRWEB) , ... June 24, 2016 , ... ... awards today at the Clinical Decision Making in Emergency Medicine conference in Ponte ... have authored journal articles published in Emergency Medicine Practice and Pediatric ...
(Date:6/24/2016)... ... June 24, 2016 , ... Strategic Capital Partners, LLC ... by obtaining investment capital for emerging technology companies. SCP has delivered investment ... resulted in more than a million dollars of capital investment for five companies. ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... induced pluripotent stem (iPS) cells and other difficult to transfect cells, announces its ... The PluriQ™ G9™ Gene Editing System is a complete system for ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... Research and Markets has announced the addition of ... Forecast to 2022" report to their offering. ... date financial data derived from varied research sources to present ... impact on the market during the next five years, including ... sub markets, regional and country level analysis. The report provides ...
(Date:6/23/2016)... Research and Markets has announced the ... report to their offering. ... favourable commercial environment for MedImmune to enter. The US ageing ... serve to drive considerable growth for effective anti-influenza medications. The ... sales considerably, but development is still in its infancy. ...
(Date:6/23/2016)... 23, 2016 , , , ... 7, 2016 , , , , LOCATION: , , , ... , , , EXPERT PANELISTS:  , , , Frost & Sullivan,s ... Christi Bird; Senior Industry Analyst, Divyaa Ravishankar and Unmesh Lal, Program ... global pharmaceutical industry is witnessing an exceptional era. Several new demand ...
Breaking Medicine Technology: