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It's a Mad Dash in the Race Against Heart Disease
Date:2/3/2009

Mrs. Dash(R) Kicks off Virtual Women's Heart Health Dash to Benefit WomenHeart: The National Coalition for Women with Heart Disease

CHICAGO, Feb. 3 /PRNewswire/ -- Ever imagine strapping on your sneakers and running across the country for a good cause? Well, now you can, virtually, in the Mrs. Dash(R) Women's Heart Health Dash. To raise awareness about heart disease -- the leading cause of death for women in the U.S.* -- Mrs. Dash(R) is kicking off the Women's Heart Health Dash, an online race across America, at www.mrsdash.com.

Through March 31, 2009, visitors can log on to share their own heart-healthy stories and activities. Each action equals one mile in the Women's Heart Health Dash and supports Mrs. Dash(R)'s donation to WomenHeart: The National Coalition for Women with Heart Disease, the only national organization solely dedicated to advancing women's heart health through advocacy, community education and patient support. The goal is to reach 12,000 miles, which equals four times across the country and the distance the blood travels through the body each day!

"There are as many as 44 million women in the U.S. living with or at risk of heart disease," said Lisa M. Tate, CEO of WomenHeart. "This important support from Mrs. Dash(R) helps WomenHeart continue its work to advocate, educate and support women with heart disease through our unique programs and by encouraging more women to join WomenHeart to learn about health heart living."

In addition to inspiring others with personal heart-health stories, each day people share their heart-healthy moments at www.mrsdash.com -- whether it's taking a walk after dinner with the family, riding a bike to work or serving a heart-healthy meal -- they are entered into the Women's Heart Health Dash sweepstakes for a chance to win one Grand Prize Spa Vacation for two at Red Mountain Resort & Spa in St. George, UT. Weekly prizes will also be given away through the end of March, including heart-healthy Mrs. Dash(R) gift-packs and $100 gift cards. A map will track the miles logged by visitors sharing their personal heart-health actions. Come back every day, because each heart-healthy tip equals $1 to support the Mrs. Dash donation to WomenHeart, up to $15,000.

"Mrs. Dash(R) is committed to helping people make heart-healthy lifestyle choices, starting at the dinner table," said Brittanie Stewart, from Mrs. Dash(R) Salt-Free Seasoning Blends. "We are proud to support the vital work of WomenHeart, and we encourage everyone to join the Mrs. Dash(R) Women's Heart Health Dash and help get closer to the finish line in the race to prevent and fight heart disease among women."

Visit www.mrsdash.com to join the Women's Heart Health Dash and to find recipes, tips and product information for a heart-healthy lifestyle. To enter the Mrs. Dash(R) Women's Heart Health Dash online sweepstakes and review the official rules, log on to www.mrsdash.com, February 1 - March 31, 2009, and follow the directions to share your heart-healthy tips. Log on and share a tip as often as you'd like (one entry per day per person into the Grand Prize and weekly prize drawings).

About Mrs. Dash

Mrs. Dash Seasoning Blends are available in 13 different varieties that add flavor to everything from seafood to salad and meat to mixed vegetables. Mrs. Dash(R) Marinades are the first fast-acting marinade sauces that are also salt-free and flavor-full. And like all seasonings from Mrs. Dash(R), the Marinades are made with a blend of 14 herbs and spices and a touch of real fruit essence and contain no MSG. For more information about Mrs. Dash(R) and recipes, please visit www.mrsdash.com.

The Alberto-Culver Company (NYSE: ACV) is a global manufacturer, marketer and distributor of personal care products with sales worldwide in more than 100 countries. It includes such leading brands as Alberto VO5(R), St. Ives(R), TRESemme(R) and Nexxus(R) Salon Hair Care. Its Pro-Line(R) International unit is the second-largest producer in the world of products for the ethnic hair care market with leading brands including Just For Me(R), Motions(R) and Soft & Beautiful(R). To learn more about Alberto-Culver and its brands, visit www.alberto.com.

About WomenHeart

WomenHeart is the only national, patient-centered organization dedicated to advancing women's heart health through advocacy, community education and patient support. A nonprofit advocacy organization, WomenHeart is a community of women heart patients and their families, health care providers, advocates and consumers committed to helping women live longer, healthier lives. To learn more about the Mayo Symposium and WomenHeart visit the Web site at www.womenheart.org.

*Source: WomenHeart/The National Coalition for Women with Heart Disease

    Kristen Ryan
    M Booth & Associates
    (212) 539-3225
    kristenr@mbooth.com


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