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It's PUR & Simple: Save Money, Improve Lives
Date:2/28/2008

For every P&G brandSAVER coupon redeemed in March and April, Procter & Gamble will donate a liter of clean and purified filtered drinking water to

children in developing countries

CINCINNATI, Feb. 28 /PRNewswire-FirstCall/ -- In newspapers throughout the country this weekend over 50 million consumers will find a way to "Give PUR Water" by simply redeeming coupons for their favorite Procter & Gamble (NYSE: PG) products. For every P&G brandSAVER coupon redeemed during March and April, P&G will donate one liter of clean and purified filtered drinking water to the developing world, where waterborne diseases remain a leading cause of illness and death. America's favorite super mom and star of TLC's "Jon & Kate Plus 8," Kate Gosselin has joined P&G to help raise awareness of global clean water issues and World Water Day in March by offering advice on simple ways people can save money, while also improving the lives of others.

"As a mother of twins and sextuplets, saving money is crucial in managing my household expenses, but it's equally important to instill a sense of giving back to important causes," said Gosselin. "By redeeming P&G brandSAVER coupons during the Give PUR Water program, I not only save money on my weekly shopping, but my purchases activate donations of clean water to children in need."

Consumers will be able to redeem coupons from the March 2 and April 6 P&G brandSAVER booklets that feature products including Tide(R), Olay(R), and Pantene(R). Each coupon booklet includes more than $100 in total savings. Coupons can be redeemed throughout March and April at any retailer that accepts manufacturer coupons. If everyone that receives a P&G brandSAVER redeems just one coupon, P&G would be do
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SOURCE The Procter & Gamble Company
Copyright©2008 PR Newswire.
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