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It's Cold Outside! Warm Up in Select Downtown Boston Heated Bus Shelters Courtesy of TYLENOL(r) Warming Liquids
Date:1/26/2009

BOSTON, Jan. 26 /PRNewswire/ -- The makers of TYLENOL(r) Warming Liquids have set out to warm up chilly Boston bus riders by heating ten bus shelters in the downtown area. The shelters, which will be heated until March 8, can be found at the following locations:

  • 666 Boylston Street @ Library

  • 510 Boylston Square @ Clarendon Street

  • 333 Massachusetts Avenue @ Huntingdon

  • 139 Saint James Avenue @ Dartmouth Street

  • 245 Summer Street @ South Station

  • 733 Tremont Street @ Worcester Square

  • Long Wharf @ Aquarium

  • 36 Temple Street @ DT Crossing

  • 171 Ipswich Street @ Lansdowne Street

  • 200 Massachusetts Avenue @ Clearway Street

Experiential marketing, such as heated bus shelters, has become an increasingly popular means of connecting with consumers and providing them with a relevant sensation instead of just a message. Just last month, the makers of TYLENOL(r) Warming Liquids helped heat up Bostonians with a fleet of "Warming Taxis", which offered free rides over a seven-day period.

TYLENOL(r) Warming Liquids relieve painful cold symptoms and provide a gentle, warming sensation -- so you not only feel warmer, you feel better. They are available in three formulations, all in a honey-lemon flavor: TYLENOL(r) Warming Cough & Sore Throat Nighttime, TYLENOL(r) Warming Cold Multi-Symptom Nighttime, and TYLENOL(r) Warming Cough & Sever
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SOURCE McNEIL-PPC, Inc.
Copyright©2009 PR Newswire.
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