Navigation Links
It's A Wrap: 'Get Screened' Video Contest Winners Announced
Date:4/24/2009

SEATTLE, April 24 /PRNewswire/ -- Fred Hutchinson Cancer Research Center today announced the winners of its "Get Screened" video contest - a creative challenge to moviemakers nationwide to help shine a spotlight on the importance of colorectal-cancer screening.

The five winning videos - featuring a stirring survivorship story, a probing puppet and a sinister character named "Colon Polyp," among other compelling characters - were selected from a pool of more than 60 submissions from contestants spanning 18 states and the District of Columbia. The submissions were either 30 or 60 seconds long and represented a wide variety of styles and genres.

"We were thrilled to receive so many creative entries from moviemakers across the country," said Linda Gainer, vice president of the Center's External Affairs and Communications Department, which launched the contest last fall in hopes of securing a strong video to support its broader ongoing colon-cancer screening awareness campaign - "Your colon. Your life. Your call." - to increase colon-cancer screening rates and reduce deaths from the disease in Washington state. The grand-prize winner, "Your Choice," was submitted by Zach Smith of Vancouver, Wash., who will receive $2,500 and an opportunity to have his winning video featured in a Hutchinson Center public-service announcement to air on Seattle NBC-TV affiliate KING-TV. The split-screen video depicts two scenarios; in one, a man gets a reminder letter to get a colonoscopy, undergoes the test and is informed that during the procedure the doctor had removed a potentially deadly polyp from his colon. In the other scenario, the same man throws the letter in the trash and, instead of scheduling a colonoscopy, takes a nap on the couch, oblivious to the time bomb ticking inside his body.

"There's a fine line between scaring people and sending a strong message - to look at colonoscopy as an opportunity and not a threat," said Smith, 23, an amateur videographer who is a nursing student in his final semester at Washington State University in Spokane. "Eventually I want to work in pediatric oncology, and so my interest in cancer and cancer prevention was an added influence in entering the contest," he said.

    Other winning entries included two first runners-up that came with a $1,000 prize:
    *  "Scope," submitted by Ken Westermann of Seattle.
    *  "Don't Put it Off," submitted by Kelly Guenther of Seattle.
    And two second runners-up that came with a $500 prize:
    *  "Get Screened," submitted by Gary Bosek of Washington Township, Mich.
    * "Get Screened, End Colon Cancer," submitted by Adam Montoya of Washington,
    D.C.

A small panel of community judges chose 15 finalists based on five criteria: originality, creativity, concept, accuracy and pertinence of the information included, and overall presentation.

Another group of community judges - including campaign chairman and former Seattle Super Sonics star Fred "Downtown Freddie" Brown and KING-TV "Evening Magazine" reporter Jim Dever - then used the same criteria to select the five winning videos during a screening event at the Hutchinson Center. The other judges were Aaron Cryzewski, vice president of government relations at the American Cancer Society Cancer Action Network, Great West Division; Alyson Munday, a marketing executive at KING-TV; and colorectal-cancer survivor Ann Stephens, president of the Washington Colon Cancer S.T.A.R.S. (Support, Treatment, Awareness, Resources and Screening).

Screening and early detection are crucial because people with colon cancer may be asymptomatic for many years, and precancerous lesions or polyps may take 10 years to transform from benign to malignant. If routine screening via colonoscopy or flexible sigmoidoscopy detects a precancerous polyp, it can be removed immediately.

The winning videos can be viewed on www.endcoloncancernow.org/video/

At Fred Hutchinson Cancer Research Center, our interdisciplinary teams of world-renowned scientists and humanitarians work together to prevent, diagnose and treat cancer, HIV/AIDS and other diseases. Our researchers, including three Nobel laureates, bring a relentless pursuit and passion for health, knowledge and hope to their work and to the world. For more information, please visit fhcrc.org.


'/>"/>
SOURCE Fred Hutchinson Cancer Research Center
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. If You Are 50 and Over, Make Getting Screened for Colorectal Cancer Your New Years Resolution
2. U.S. Cancer Deaths Down But Far Too Few Americans Screened for Colon Cancer
3. US cancer deaths down but far too few Americans screened for colon cancer
4. Obesity may keep some women from getting screened for breast, cervical cancer
5. Women 80 and older benefit from mammography, but few are screened
6. Warning: New Skin Cancer Study Finds Outdoor Workers are Less Likely to Get Screened for Skin Cancer
7. Meetings with Pre-Screened Verified China Suppliers Help 14 Top Buyers, Including Brookstone and Staples, Save Time and Cut Sourcing Costs
8. Obese women in Canada are less likely to be screened for cervical cancer
9. All Newborns Should Have Ears Screened, Task Force Says
10. Get Screened Video Contest Throws a Spotlight on the Importance of Colorectal-Cancer Screening
11. A Month Left to Enter the Get Screened Video Contest for a Chance to Win Up to $2,500
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... ... June 27, 2016 , ... ... industry today announced its strategic partnership with Connance, a healthcare industry leader ... two companies’ proven, proprietary technology combine to provide health systems, hospitals and ...
(Date:6/27/2016)... ... 2016 , ... TopConsumerReviews.com recently awarded their highest five-star rating to Best Buy ... in the United States and Canada wear eyeglasses. Once considered to be a purely ... make a fashion statement. Even celebrities use glasses as a way of creating an ...
(Date:6/26/2016)... ... , ... On June 10-11, 2016, A Forever Recovery, a holistic treatment center ... Breakfast Table in Battle Creek, MI, where the rehabilitation facility is located. This annual ... the world’s leading providers of cereal and other breakfast foods. Its residents often refer ...
(Date:6/26/2016)... ... 2016 , ... PawPaws brand pet supplements owned by Whole Health ... the health of felines. The formula is all-natural and is made from Chinese herbs ... Cat Kidney Support Supplement Soft Chews are Astragalus Root Extract and Rehmannia ...
(Date:6/26/2016)... ... June 26, 2016 , ... ... they have been diagnosed with endometriosis. These women need a treatment plan to ... a comprehensive approach that can help for preservation of fertility and ultimately achieving ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... DUBLIN , June 23, 2016 ... "Key Pharma News Issue 52" report to their offering. ... need in influenza treatment creates a favourable commercial environment for ... and growing patient base that will serve to drive considerable ... flu vaccine would serve to cap sales considerably, but development ...
(Date:6/23/2016)... Ill. and BOGOTA, Colombia , June 23, 2016  Astellas today announced the establishment ... Astellas Farma Brasil as the company,s second affiliate in Latin America . ... ... General Manager of Astellas Farma Colombia ... ...
(Date:6/23/2016)... , June 23, 2016 ... "Surgical Procedure Volumes: Global Analysis (United States, China, ... Canada)" report to their offering. ... essential tool for healthcare business planners, provides surgical procedure ... at surgery trends with an in-depth analysis of growth ...
Breaking Medicine Technology: