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It's A Wrap: 'Get Screened' Video Contest Winners Announced
Date:4/24/2009

SEATTLE, April 24 /PRNewswire/ -- Fred Hutchinson Cancer Research Center today announced the winners of its "Get Screened" video contest - a creative challenge to moviemakers nationwide to help shine a spotlight on the importance of colorectal-cancer screening.

The five winning videos - featuring a stirring survivorship story, a probing puppet and a sinister character named "Colon Polyp," among other compelling characters - were selected from a pool of more than 60 submissions from contestants spanning 18 states and the District of Columbia. The submissions were either 30 or 60 seconds long and represented a wide variety of styles and genres.

"We were thrilled to receive so many creative entries from moviemakers across the country," said Linda Gainer, vice president of the Center's External Affairs and Communications Department, which launched the contest last fall in hopes of securing a strong video to support its broader ongoing colon-cancer screening awareness campaign - "Your colon. Your life. Your call." - to increase colon-cancer screening rates and reduce deaths from the disease in Washington state. The grand-prize winner, "Your Choice," was submitted by Zach Smith of Vancouver, Wash., who will receive $2,500 and an opportunity to have his winning video featured in a Hutchinson Center public-service announcement to air on Seattle NBC-TV affiliate KING-TV. The split-screen video depicts two scenarios; in one, a man gets a reminder letter to get a colonoscopy, undergoes the test and is informed that during the procedure the doctor had removed a potentially deadly polyp from his colon. In the other scenario, the same man throws the letter in the trash and, instead of scheduling a colonoscopy, takes a nap on the couch, oblivious to the time bomb ticking inside his body.

"There's a fine line between scaring people and sending a strong message - to look at colonoscopy as an opportunity and not a threat," s
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SOURCE Fred Hutchinson Cancer Research Center
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