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Italian Custom Bike Company Enters US Market and Chooses Premiere Arizona Marketing Firm for their Western Launch
Date:5/27/2010

Custom Bike Company from Italy hires Scottsdale-based marketing firm to assist with bringing their product to the U.S. after selling to the European market for the past 20 years.

Scottsdale, AZ (PRWEB) May 27, 2010 -- U.S. Bike Market promises to be profitable for Formigli with KODA handling various aspects of their branding and marketing needs. The Scottsdale team lead by Principal David Schoenecker was recently hired by Formigli for their first United States distribution channel. KODA feels the opportunities are endless with them on board. Schoenecker plans to assist the Formigli brand and create a strong dealer channel in the states. KODA will handle various aspects of the custom bike frame company's marketing needs including but not limited to dealer support, direct marketing and brand positioning.

Schoenecker says, "Working with Formigli is a perfect fit for us.  We understand how to connect luxury brands with consumers.  This new relationship will certainly lead to great success for Formigli."

Formigli creates handmade custom frames for racing bikes across Europe. The company, based in Italy, has been delivering premium frames for avid cyclists for the past 20 years. Now cyclists across the United States will be able to purchase these high quality frames. Formigli blends true craftsmanship and artistry into each frame making each one a custom work of art. 

Amy Swam, Formigli says, "Entering the U.S. market from Italy for the first time, with the importance of this brand, we were extremely particular in our choice of the marketing group.  After interviewing US firms for creative talent and

Source: PRWeb
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