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Italian Custom Bike Company Enters US Market and Chooses Premiere Arizona Marketing Firm for their Western Launch
Date:5/27/2010

Custom Bike Company from Italy hires Scottsdale-based marketing firm to assist with bringing their product to the U.S. after selling to the European market for the past 20 years.

Scottsdale, AZ (PRWEB) May 27, 2010 -- U.S. Bike Market promises to be profitable for Formigli with KODA handling various aspects of their branding and marketing needs. The Scottsdale team lead by Principal David Schoenecker was recently hired by Formigli for their first United States distribution channel. KODA feels the opportunities are endless with them on board. Schoenecker plans to assist the Formigli brand and create a strong dealer channel in the states. KODA will handle various aspects of the custom bike frame company's marketing needs including but not limited to dealer support, direct marketing and brand positioning.

Schoenecker says, "Working with Formigli is a perfect fit for us.  We understand how to connect luxury brands with consumers.  This new relationship will certainly lead to great success for Formigli."

Formigli creates handmade custom frames for racing bikes across Europe. The company, based in Italy, has been delivering premium frames for avid cyclists for the past 20 years. Now cyclists across the United States will be able to purchase these high quality frames. Formigli blends true craftsmanship and artistry into each frame making each one a custom work of art. 

Amy Swam, Formigli says, "Entering the U.S. market from Italy for the first time, with the importance of this brand, we were extremely particular in our choice of the marketing group.  After interviewing US firms for creative talent and marketing for premium brands we felt that KODA would be the group that could capture the essence of the Italian heritage and superior quality that is Formigli Custom Road Bike Frames."

This is the third account KODA has acquired over the month of May. The company continues to land companies in need of high quality marketing with a creative insight.  Marketing is important in our current economic situation and their expansion is proof that companies can succeed right now.              

About KODA:
KODA is a full service strategic branding and marketing firm, specializing in developing premium and upscale brands. KODA puts business acumen at the forefront of all their engagements, which uniquely identifies them against competitors. To do otherwise would land a brand in the squishy realm of pretty pictures and wishful thinking. KODA continues to be a valuable resource for all their client’s and future client’s marketing needs. For more information visit www.kodacreative.com.

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Read the full story at http://www.prweb.com/releases/2010/05/prweb4059484.htm.


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