Through TEAM Up, EIC engaged high school and college students to craft targeted messages for their peer groups to be used on the OK2TALK, powered through microblogging platform and social networking website, Tumblr. “Combined with newsroom trainings, forums and entertainment creators’ briefings, plus the unique push to involve tweens and teens in social media, this media mix should elevate the key messages about the campaign. The OK2TALK PSA campaign provides an opportunity for all media to play an unprecedented role to reaching young people and opening up new dialogue about mental health,” said Brian Dyak, President and CEO, EIC.
The OK2TALK campaign, in conjunction with EIC and the TEAM Up initiative, aspires to break down the barriers faced by those with mental health issues by promoting the idea that it is okay to talk about mental health and subsequently to seek help. Learn more at http://www.ok2talk.org or by following us on Twitter at @MediaTEAMUp.
Access resources for writers and journalists by logging on to http://www.eiconline.org/teamup.
About Entertainment Industries Council
EIC is a non-profit organization founded in 1983 by leaders within the entertainment industry to bring their power and influence to bear on communication about health and social issues. This mission relies on providing resource information to the creative community and culminates in recognition of the industry through the national television special PRISM Showcase which addresses accurate portrayals of substance use issues and mental health concerns. The organization also produces the S.E.T Awards, honoring positive and non-stereotypical portrayals of science, engineering and technology. For a complete list of health and social issues addressed by EIC and local p
Copyright©2012 Vocus, Inc.
All rights reserved