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It Isn't Just Vanity! Local MedSpa Seeks to Correct and Educate.
Date:7/24/2009

WEST HOLLYWOOD, Calif., July 24 /PRNewswire/ -- The pressure to look younger in Hollywood will never go away. Despite the poor economy, a whopping 12.1 million cosmetic procedures were performed in 2008, according to the American Society of Plastic Surgeons. One would think the amount of money spent on corrective cosmetic procedures would encourage individuals to take better care of their skin, but unfortunately summertime in Los Angeles is the worst time for bad skincare behavior. Most of the more than 1 million cases of non-melanoma skin cancer diagnosed yearly in the U.S. are considered to be sun-related. Skin cancer is the most common of all cancers, with melanoma, the most serious type of skin cancer, expected to account for the majority of the 11,590 deaths to skin cancer in 2009, as reported by the American Cancer Society. So how do we address this oxymoronic need to sport a glowing tan and have skin that looks and feels 20 years younger than we are? How do we turn back the hands of time and prevent future damage? Local MedSpa, Spa 7, seeks to educate the masses on how to correct and care for their delicate skin via an Open House, Tuesday, July 28-Wednesday, July 29, with the medical staff at Spa 7, accompanied by skincare experts from Obagi and SkinMedica.

With the popularity of the beach bronzed look, Americans have spent the last 20 years wreaking havoc on their skin. However, the times, they are a changing. Thanks to fair-skinned trendsetters such as Marcia Cross, Nicole Kidman and Katherine Heigl, to name a few, healthy skin is making a comeback. Still, the damage has been done. Rather than simply provide cosmetic corrections, Spa 7 Cosmetic and Laser Center, located inside Burke Williams Day Spa in West Hollywood, plans to educate guests about healthy skincare and ensure those expensive treatments reach well beyond their desired potential. "We want our guests to know the truth about sun protection. UVA vs. UVB. What works, what doesn't. It isn't just about the treatment," said Dr. Nelson, a board certified practitioner who specializes in IPL and various laser techniques for skin rejuvenation and resurfacing, wrinkle reduction and permanent hair reduction.

The Spa 7 Open House takes place 10am-8pm Tuesday, July 28th and Wednesday, July 29th. Guests will learn how to reduce the signs of sun damage, as well as receive a free consultation and information about laser treatments, skin lighteners and nutrient rich corrective skin care that can help improve skin from the inside out.

No purchase necessary. To make an appointment, call Spa 7 at 323-656-1182 or email info@spa7ca.com.

About Spa 7 Cosmetic & Laser Center

Founded by Dr. Richard Penfil, Spa 7 Cosmetic & Laser Center is a personalized medical spa serving clients 7 days a week. The first location opened June 2009 in West Hollywood, at Burke Williams Day Spa. Spa 7's mission is to provide a highly trained team dedicated to ensuring superior client care by combining medical expertise, the latest technology, a luxurious experience, and personal attention to detail. Services include a comprehensive selection of the most effective cosmetic and laser treatments and products, tailored to individual needs.


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SOURCE Spa 7 Cosmetic & Laser Center
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