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Isagenix Celebrates 17 Years of Transforming Lives With Limited-Edition Meal Replacement Protein Shake

Isagenix International, a global health and wellness company providing nutrition and lifestyle solutions, is celebrating 17 years of business and transformed lives with the limited-edition Birthday Cake Flavor IsaLean® Shake. Available in the United States, Puerto Rico, and Canada while supplies last, the meal replacement protein shake features sprinkles made with colors from natural ingredients such as purple sweet potato, spirulina, and red radish.

Birthday Cake is not the only limited-edition flavor Isagenix has introduced in 2019. The company also offered a Caramel Latte Flavor IsaLean PRO Shake in February that sold out in just a few weeks.

Other product news this year includes the January launch of IsaBiome™ Daily Digestive Health System, which features probiotics and digestive enzymes that complement each other to support better daily digestion of meals and long-term gut health.† The company expects to launch other new products later this year.

“It’s amazing to look back at what Isagenix has accomplished during the past 17 years,” said Isagenix Co-Founder and Executive Vice President Kathy Coover, who started the business with her husband, Isagenix Co-Founder and Chairman Jim Coover, and Isagenix Founder John W. Anderson in Tempe, Arizona. “Our high-quality products and solutions have helped millions of customers and independent distributors achieve their health, wellness, and even financial goals. In fact, many customers have been featured for their incredible transformations in well-known publications including PEOPLE and Oxygen. We’re honored to be part of our customers’ journeys and stories, and we’re excited to continue transforming lives for years to come.”

17 Years of Milestones
During its 17-year history, Isagenix has reached multiple milestones including:

  • 2002: Founded in Arizona when Jim and Kathy Coover came out of retirement to start the business with John W. Anderson.
  • 2005: Began expanding outside the United States by offering products in Canada.
  • 2007: Named Mark Macey as the first IsaBody Challenge® Grand Prize Winner in recognition of his total-body transformation while using Isagenix products.
  • 2013: Introduced plant-based IsaLean Shakes to offer customers a dairy-free shake option.
  • 2015: Launched the AMPED™ line of performance products to support fitness and athletic activities.
  • 2016: Moved into a new world headquarters in Gilbert, Arizona, that includes a 300-seat auditorium used by the company and sometimes guests for meetings and events.
  • 2016: Launched an annual Global Give Back Day to unite customers and employees in giving back to their local communities and the environment.
  • 2017: Debuted the Green Today for Tomorrow™ corporate sustainability initiative directed at becoming a more sustainable company and protecting the planet.
  • 2017: Received the prestigious Direct Selling News Bravo Award for Leadership, awarded to Jim and Kathy Coover.
  • 2017: Honored with the 2017 Arizona Corporate Excellence CEO of the Year award, given to Jim Coover.
  • 2017: Had an economic impact of $1.6 billion in U.S. gross domestic product, supporting 14,155 jobs and producing $1.1 billion in labor income, according to a study by Arizona State University’s Seidman Research Institute.
  • 2018: In the United States alone, donated more than $1.2 million to a variety of causes, including Make-A-Wish® and Girl Scouts-Arizona Cactus-Pine Council, and nearly $4 million in products (retail value) to food banks and disaster-relief projects.
  • 2018: Launched the Heart Shake Booster and Immune Shake Booster, giving customers a convenient way to strengthen their heart health and immune system.†
  • 2018: Debuted the Essence by Isagenix Essential Oil collection, designed to help customers with health and wellness needs including relieving stress and supporting weight loss journeys.†
  • 2018: Launched the Isagenix Legacy Foundation to provide healthy nutrition and support for underserved children, wellness education for all, and aid for those affected by natural disasters, raising $2.3 million in the first 24 hours.
  • 2019: Awarded the first Isagenix Legacy Foundation grants, totaling $665,400, to 16 U.S.-based nonprofits that serve people in communities as far away as Kenya.
  • 2019: Launched the IsaBiome™ Daily Digestive Health System, which features probiotics and enzymes that are available in a conventional-diet formula for individuals with meat-inclusive diets and a vegetarian-diet formula for individuals with vegetarian diets.

How to Purchase Isagenix Products
While consumers can purchase Isagenix products directly from Isagenix, the company recommends ordering through independent distributors. Customers who sign up through an independent distributor and purchase an annual membership are eligible to receive the best pricing — known as preferred customer pricing — as well as peer-to-peer support, individualized product support, and access to various programs and promotions including the IsaBody Challenge.

To learn more about Isagenix, visit the Newsroom, like the company on Facebook, and follow it at @Isagenix on Instagram and Twitter.

†These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

About Isagenix International
Established in 2002, Isagenix provides systems for weight loss, performance, vitality and well-being, personal care and beauty, and financial wellness. With nearly 600,000 customers worldwide and more than 100 life-changing products, packs, and systems globally, the company is committed to producing Solutions to Transform Lives™. Since its inception in 2002, Isagenix has generated $6 billion in cumulative global sales through a network of independent distributors in the U.S., Canada, Puerto Rico, Hong Kong, Australia, New Zealand, Taiwan, Mexico, Singapore, Malaysia, Colombia, Indonesia, the United Kingdom, Ireland, the Netherlands, Belgium, Spain, and South Korea. Isagenix is a privately owned company with headquarters in Gilbert, Arizona. For more information, visit

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