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Is Your Dog a Canine-stein or a Bonehead?
Date:3/5/2008

Aptitude Test on Petinsurance.com Helps Answer That Question

BREA, Calif., March 5 /PRNewswire/ -- Petinsurance.com, the most frequently-visited pet health insurance Web site in the United States, now helps pet owners worldwide determine how smart or intellectually challenged their dogs are with a quick and humorous online Canine Aptitude Test. Comprised of eight multiple-choice questions, the survey gauges pet owner responses to determine their dog's brain power. VPI's Canine Aptitude Test is available on the Web site's new pet health community -- Pet HealthZone (http://www.petinsurance.com/healthzone). Petinsurance.com is hosted by Veterinary Pet Insurance (VPI), the nation's oldest and largest provider of pet health insurance.

Questions on VPI's IQ test delve into canine behaviors that are essential to determining the overall smarts of a dog. From rating their potty training abilities to describing their reaction when the food bowl is relocated, candid answers to these queries shape the final analysis of a pet's canine comprehension. Dogs ranking in the lower percentile are categorized as 'boneheads' or 'a few kibbles shy of a full bowl,' while overachieving canines are honored with 'valedogtorian.' After completion of the Canine Aptitude Test, each pet owner is provided not only their pet's ranking, but also tidbits about their dog's preoccupied thoughts, human career option and famous personality equivalent.

"Our Canine Aptitude Test is one of countless examples of how we have broadened our Web appeal by catering to the emerging pet parent community," said Lorin Young, VPI's vice president of marketing. "In addition to content on pet health insurance, we've expanded our Web landscape using the Pet HealthZone to include everything from pet horoscopes to health-related articles that tackle topics like pet first aid and animal toxicity. The Pet HealthZone strikes the
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SOURCE Veterinary Pet Insurance Co.
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