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Is Fear of Being Caught Naked an Obstacle to Increasing Breastfeeding Rates?
Date:5/10/2010

Edgy Internet campaign focuses on workplace culture to empower professional women to breastfeed

Sacramento, CA (PRWEB) May 10, 2010 -- Is the primitive fear of being caught naked causing countless women to quit breastfeeding each year?

That is one premise a California startup, Dao Health, is contributing to the public conversation about breastfeeding in an edgy new internet campaign that is taking a look at a variety of challenges different women face. “Our aim is to help women overcome various personal, social and structural obstacles to workplace lactation,” said Dan Garbez, cofounder of Dao Health. The campaign’s first message comes in the form of a viral video.

“Women in workplaces across America have told us that they have had the experience of someone unexpectedly walking in on them while they’re undressed and using a breast pump, and they worry that being accidentally exposed at work may have unpredictable consequences for their professional lives. And some women simply say that taking off your clothes at work is unprofessional,” said Garbez, adding that the company has heard more of these stories than they can count. “But having to get naked is only part of the problem.”

Other women fear that taking extra breaks to pump and requiring others to cover for them makes them look less dependable, less of a team player, or less committed to the success of their organization. So they don’t want to ask for any special accommodations.

Larger companies are required to provide private rooms and extra unpaid break time for women, if they request it, so these perceptions may not be a threat to every woman’s job. But many women nevertheless see pumping as a threat to their profe
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Source: PRWeb
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