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Is Cherry Juice a New 'Sports Drink?'
Date:5/28/2009

ion power - attributed to antioxidant compounds called anthocyanins, which also give cherries their bright red color.

Whether elite athletes or weekend warriors, this natural anti-inflammation power of cherry juice could have far-reaching benefits for the millions of active Americans currently taking over-the-counter pain medications to reduce muscle pain and beyond. A growing body of research suggests cherries could affect inflammation related to heart disease, arthritis and may even help maintain muscle strength for those suffering from fibromyalgia (a common, chronic widespread pain disorder), according to a second study presented by the same researchers at the ACSM conference.(2)

It's Easy to Enjoy "America's Super Fruit"

Cherries are not only good for you, but they're also a homegrown "Super Fruit." According to recent data, more than 9 out of 10 Americans want to know where their food comes from, nearly 80 percent say they're purchasing "locally produced" products, and the majority are defining "local" as made in America.(3)

This homegrown advantage, coupled with potential health benefits for athletes, make cherries "America's Super Fruit." Tart cherries come in dried, frozen and juice forms so they're readily available to enjoy all year long.

    (1)  Kuehl KS, Chestnutt J, Elliot DL, Lilley C. Efficacy of tart cherry
         juice in reducing muscle pain after strenuous exercise. American
         College of Sports Medicine. 851. May, 2009.

    (2)  Jones KD, Elliot DL, Kuehl KS, Dulacki K. Tart cherry juice for
         fibromyalgia: new testing paradigm and subgroup benefits. American
         College of Sports Medicine. 852. May, 2009.

    (3)  Surveys conducted IRI Data and The Hartman Group, 2008


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SOURCE The Cherry Marketing Institute
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