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Iridoids in Tahitian Noni Bioactive Beverages™ are Found to be Extremely Stable
Date:3/2/2010

While Flavonoids and Carotenoids in Superfruits Degrade Rapidly

Provo, UT (Vocus) March 2, 2010 -- Tahitian Noni International (TNI) again set itself apart from the superfruit industry when they announced that the iridoids in noni are extremely stable, unlike the flavonoids and carotenoids–touted as beneficial by the major superfruits–that degrade rapidly.

Iridoids possess a simple chemical structure that makes them inherently strong in stressful environments. As a result, iridoids retain their chemical composition even when exposed to oxygen, light, and heat—activities that occur during processing and pasteurization that often degrade or break down weaker chemical compounds. The same chemical composition also means that iridoids remain stable over long periods of storage. This stability explains why noni iridoids retain virtually full potency from tree to the bottle and have a guaranteed shelf life of at least two years.

Flavonoids and carotenoids are most bioavailable when eaten fresh. After just four months of storage at room temperature, the flavonoids in açaí pulp lose up to 80% of their stability. Rapid flavonoid degradation in açaí and mangosteen juices explains why there is no significant research to substantiate açaí-based and mangosteen-based product claims.

“What makes noni really unique is its phytochemical makeup,” says Jeff Wasden, TNI’s new vice president
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Source: PRWeb
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Iridoids in Tahitian Noni Bioactive Beverages™ are Found to be Extremely Stable
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