Navigation Links
Iridoids in Tahitian Noni Bioactive Beverages™ are Found to be Extremely Stable
Date:3/2/2010

While Flavonoids and Carotenoids in Superfruits Degrade Rapidly

Provo, UT (Vocus) March 2, 2010 -- Tahitian Noni International (TNI) again set itself apart from the superfruit industry when they announced that the iridoids in noni are extremely stable, unlike the flavonoids and carotenoids–touted as beneficial by the major superfruits–that degrade rapidly.

Iridoids possess a simple chemical structure that makes them inherently strong in stressful environments. As a result, iridoids retain their chemical composition even when exposed to oxygen, light, and heat—activities that occur during processing and pasteurization that often degrade or break down weaker chemical compounds. The same chemical composition also means that iridoids remain stable over long periods of storage. This stability explains why noni iridoids retain virtually full potency from tree to the bottle and have a guaranteed shelf life of at least two years.

Flavonoids and carotenoids are most bioavailable when eaten fresh. After just four months of storage at room temperature, the flavonoids in açaí pulp lose up to 80% of their stability. Rapid flavonoid degradation in açaí and mangosteen juices explains why there is no significant research to substantiate açaí-based and mangosteen-based product claims.

“What makes noni really unique is its phytochemical makeup,” says Jeff Wasden, TNI’s new vice president of Global Marketing. “The most celebrated nutrients in food plants are flavonoids and carotenoids. These nutrients have great potential when eaten fresh, but when they undergo processing and pasteurization, they degrade rapidly and fail to deliver their promised benefits.”

Wasden says noni is much different. “The 12 different iridoids in noni retain their potency after processing because the iridoid bonds don’t crack under pressure. They stand up to extremes. That means that, unlike our superfruit competitors, you’re getting all the promised health benefits of the noni fruit when you drink Tahitian Noni Bioactive Beverages.”

Tahitian Noni Bioactive Beverages are supported by 14 human clinical studies proving thier efficacy.

About the Company
Tahitian Noni International is a global, research-driven bioactive products company that was the first to introduce the health benefits of the noni plant—a bioactive-rich, adaptogenic plant, containing iridoid compounds—to the world outside of Tahiti. Tahitian Noni International is the leader in the discovery, development, manufacturing, and marketing of noni-based bioactive products. Headquartered in Provo, Utah, Tahitian Noni International has a presence in over 70 markets around the world, and is the worldwide leader in bioactive beverages.

# # #

Read the full story at http://www.prweb.com/releases/Tahitian-Noni/Iridoids/prweb3663324.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Tahitian Noni Bioactive Beverages™ Contain Iridoids
2. Tahitian Noni International Expands HIRO(TM) Beverage Line With Super Fruits Sparkling Black Currant
3. Tahitian Noni International Leaves the Superfruits Behind
4. World research leaders gather in Finland to accelerate the development of bioactive paper
5. Sigma-Tau Pharmaceuticals and Danisco BioActives Announce Partnership Agreement to Develop Drug Candidate for Prevention of Necrotizing Enterocolitis
6. HerbalScience Research Identifies Specific Bioactives In Stabilized Rice Bran Extract that Impart Anti-Inflammatory Benefits
7. HerbalScience Research Identifies Key Bioactives in Nettle Extract That Inhibit Inflammation Associated with Seasonal Allergies
8. Bioactive glass nanofibers produced
9. One Species Genome Found Within Another
10. National Patient Safety Foundation Partners with Vocera Communications
11. R. P. Simmons Family Foundation Pledges $2 Million for New Childrens Hospital of Pittsburgh of UPMC Campus
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Iridoids in Tahitian Noni Bioactive Beverages™ are Found to be Extremely Stable
(Date:12/2/2016)... Portland, Maine (PRWEB) , ... December 02, 2016 , ... ... support group for caregivers of those affected by autism spectrum disorder (ASD) and other ... and Easter Seals Maine, will give parents and other caregivers the opportunity to share ...
(Date:12/2/2016)... ... December 02, 2016 , ... U.S. Surgeon General, Dr. Vivek Murthy, ... Murthy explains how he was inspired to practice medicine at an early age by ... about more than making diagnoses and prescribing medicine,” he states. “It is about building ...
(Date:12/2/2016)... ... December 02, 2016 , ... Mediaplanet’s newest campaign, “Digestive Heath,” ... living proof that attitude and determination can combine into the most remarkable achievements. ... the holidays. This campaign will offer patients a new-found hope, by seizing the ...
(Date:12/2/2016)... (PRWEB) , ... December 02, 2016 , ... More than ... and while 84 percent of parents report speaking with their child about sex related ... sexually transmitted diseases. , Mediaplanet is proud to announce the launch of its second ...
(Date:12/2/2016)... ... December 02, 2016 , ... ... of its SaaS LIMS, CloudLIMS Lite. CloudLIMS Lite helps biobanks, clinical, research and ... storing, shipping and disposal. The new version is a faster and a more ...
Breaking Medicine News(10 mins):
(Date:12/2/2016)... , Dec. 2, 2016  Maxor National Pharmacy Services, ... of Pharmaceutical Specialties, Inc. ("PSI").  The combination of ... Georgia -based PSI bring together both company,s clinical ... manufacturers, and payers an industry-leading specialty pharmacy. About ... , , ...
(Date:12/2/2016)... 2, 2016 Lianluo Smart Limited (Nasdaq: ... Company") which develops, markets and sells medical devices ... China and international markets, recently attended ... Treatment New Progress Forum, co-hosted by the Institute ... , Guangdong Provincial People,s Hospital and Cardiology ...
(Date:12/2/2016)... Dec. 1, 2016 The concept of rare diseases ... given to this sector has been taking shape in ... the political aspects and initiatives related to orphan medicinal products ... the level of member states individually. Many member states in ... the space of orphan medicinal products, the result of which ...
Breaking Medicine Technology: