Navigation Links
Iridoids in Tahitian Noni Bioactive Beverages™ are Found to be Extremely Stable
Date:3/2/2010

While Flavonoids and Carotenoids in Superfruits Degrade Rapidly

Provo, UT (Vocus) March 2, 2010 -- Tahitian Noni International (TNI) again set itself apart from the superfruit industry when they announced that the iridoids in noni are extremely stable, unlike the flavonoids and carotenoids–touted as beneficial by the major superfruits–that degrade rapidly.

Iridoids possess a simple chemical structure that makes them inherently strong in stressful environments. As a result, iridoids retain their chemical composition even when exposed to oxygen, light, and heat—activities that occur during processing and pasteurization that often degrade or break down weaker chemical compounds. The same chemical composition also means that iridoids remain stable over long periods of storage. This stability explains why noni iridoids retain virtually full potency from tree to the bottle and have a guaranteed shelf life of at least two years.

Flavonoids and carotenoids are most bioavailable when eaten fresh. After just four months of storage at room temperature, the flavonoids in açaí pulp lose up to 80% of their stability. Rapid flavonoid degradation in açaí and mangosteen juices explains why there is no significant research to substantiate açaí-based and mangosteen-based product claims.

“What makes noni really unique is its phytochemical makeup,” says Jeff Wasden, TNI’s new vice president of Global Marketing. “The most celebrated nutrients in food plants are flavonoids and carotenoids. These nutrients have great potential when eaten fresh, but when they undergo processing and pasteurization, they degrade rapidly and fail to deliver their promised benefits.”

Wasden says noni is much different. “The 12 different iridoids in noni retain their potency after processing because the iridoid bonds don’t crack under pressure. They stand up to extremes. That means that, unlike our superfruit competitors, you’re getting all the promised health benefits of the noni fruit when you drink Tahitian Noni Bioactive Beverages.”

Tahitian Noni Bioactive Beverages are supported by 14 human clinical studies proving thier efficacy.

About the Company
Tahitian Noni International is a global, research-driven bioactive products company that was the first to introduce the health benefits of the noni plant—a bioactive-rich, adaptogenic plant, containing iridoid compounds—to the world outside of Tahiti. Tahitian Noni International is the leader in the discovery, development, manufacturing, and marketing of noni-based bioactive products. Headquartered in Provo, Utah, Tahitian Noni International has a presence in over 70 markets around the world, and is the worldwide leader in bioactive beverages.

# # #

Read the full story at http://www.prweb.com/releases/Tahitian-Noni/Iridoids/prweb3663324.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Tahitian Noni Bioactive Beverages™ Contain Iridoids
2. Tahitian Noni International Expands HIRO(TM) Beverage Line With Super Fruits Sparkling Black Currant
3. Tahitian Noni International Leaves the Superfruits Behind
4. World research leaders gather in Finland to accelerate the development of bioactive paper
5. Sigma-Tau Pharmaceuticals and Danisco BioActives Announce Partnership Agreement to Develop Drug Candidate for Prevention of Necrotizing Enterocolitis
6. HerbalScience Research Identifies Specific Bioactives In Stabilized Rice Bran Extract that Impart Anti-Inflammatory Benefits
7. HerbalScience Research Identifies Key Bioactives in Nettle Extract That Inhibit Inflammation Associated with Seasonal Allergies
8. Bioactive glass nanofibers produced
9. One Species Genome Found Within Another
10. National Patient Safety Foundation Partners with Vocera Communications
11. R. P. Simmons Family Foundation Pledges $2 Million for New Childrens Hospital of Pittsburgh of UPMC Campus
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Iridoids in Tahitian Noni Bioactive Beverages™ are Found to be Extremely Stable
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... Apple ... care services, staged a mock evacuation of the facility as part of a disaster ... Fire Department, Echo Hose EMS and Shelton City Emergency Manager, as well as the ...
(Date:10/13/2017)... , ... October 13, 2017 , ... Global Healthcare Management’s ... Alexandria Park in Milford, NJ. This free event, sponsored by Global Healthcare Management’s ... The fun run is geared towards children of all ages; it is a ...
(Date:10/13/2017)... ... October 13, 2017 , ... “The Journey: From the ... danger possible to save lost souls in the Philippines. “The Journey: From the Mountains ... a dedicated teacher of the Bible. She has taught all ages and currently teaches ...
(Date:10/12/2017)... ... October 12, 2017 , ... Planet Fitness, one of the largest and ... plans to open a flagship location in Covington, LA at 401 N. U.S. Highway ... store next to Office Depot in the Holiday Square shopping center. Its location allows ...
(Date:10/12/2017)... ... 2017 , ... Asante, a nationally recognized health system in ... existing home health joint venture through an agreement, effective October 1, 2017, to ... home health company with Asante, delivering clinically integrated care, for the past eight ...
Breaking Medicine News(10 mins):
(Date:10/10/2017)... -- NDS received FDA 510(k) clearance in May 2017 for its highly ... designed for endoscopy environments. An innovative secondary monitor solution, ZeroWire ... support the improvement of patient outcomes, procedural efficiency, and the lowering ... ... ...
(Date:10/4/2017)... 4, 2017  South Korean-based healthcare product Development Company ... "cprCUBE" on Kickstarter. The device will educate the user ... with better efficiency compared to the dated and pricey ... on efficacy of the compression for a more informed ... goal to raise $5,000. ...
(Date:10/2/2017)... 2017  Eli Lilly and Company (NYSE: ... third quarter of 2017 on Tuesday, October 24, 2017. ... day with the investment community and media to further ... call will begin at 9 a.m. Eastern time. Investors, ... webcast of the conference call through a link that ...
Breaking Medicine Technology: