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Introducing Sore Throat Relief Parents Trust in a Form that Fizzles!
Date:9/16/2009

WHITE PLAINS, N.Y., Sept. 16 /PRNewswire/ -- As a leader in the Lozenge Category, Cepacol(R) has announced the introduction of Cepacol(R) Fizzlers(TM), a single symptom sore throat relief product designed specifically for kids. Cepacol Fizzlers provides a great solution for parents with children aged 5-12 suffering from sore throat pain.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090916/NY76262 )

According to consumer research, 29 million children get sore throats / colds per year. Finding a product that is safe, easy to administer, offers quick relief, and treats a single symptom is very important to parents.

Fizzlers single symptom tablets dissolve rapidly right on the child's tongue for instant pain relief. Mom doesn't need to worry about unnecessary ingredients. Plus, since Fizzlers contains a topical anesthetic, it offers fast relief of sore throat pain on contact.

According to Dr. Charlotte Cowan, pediatrician and acclaimed author of the five children's books in the Dr. Hippo Series*, "Fizzlers are fun for kids! They tickle, taste grape-y and dissolve right on the tongue. One tablet equals one full dose, so it is easy for parents to give and easy for kids to take."

"We are very excited about our first product launch in the Children's Category," said Trish O'Connell, Marketing Director, Oral Care. "This is a great solution for Moms who are looking for sore throat relief, just for kids."

Cepacol Fizzlers makes treating children's sore throat pain easy, and has been granted the Good Housekeeping Seal.

For more information, please visit www.cepacol.com.

Cepacol(R) products include Lozenges, Sprays & Mouthwash and the brand has received the 2009 Pharmacy Times Achievement Award for being the #1 Pharmacist Recommended Lozenge Brand.

*www.drhippo.com


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SOURCE Cepacol
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