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Introducing Healthspottr: The New Voice of Healthcare Innovation
Date:7/23/2009

SAN FRANCISCO, July 23 /PRNewswire/ -- Healthspottr Media, LLC., a new media and publishing company, today announced the debut of its flagship editorial offering Healthspottr, a weekly web digest devoted to covering the ideas, technologies, business models and individuals driving innovation in the healthcare industry. Focused exclusively on opportunities for progress in healthcare, Healthspottr delivers select, forward-thinking content in an efficient digest format to a diverse readership of healthcare professionals, investors and entrepreneurs. In addition to its own debut, Healthspottr also announced today the results of its first Future Health 100, an annual listing designed to honor the most influential innovators working in healthcare today.

Healthcare emerges as a key issue during presidential election years; however, interest can wane in the years in between. The Obama administration changed this by making healthcare a top public priority. As a result, healthcare industry visibility is higher than ever before and the urgency to innovate has never been greater. Despite the growing excitement within the industry, the majority of healthcare media remain focused on "everything wrong" with healthcare today. Healthspottr co-founders Carleen Hawn and Larry Leisure saw a need for a more optimistic voice focused on uncovering the most innovative solutions to healthcare's most daunting problems.

"There are almost 1000 blogs and news media outlets currently covering healthcare today," said Carleen Hawn, co-founder and editor of Healthspottr. "Many are focused on news, wellness or the policy debate and most are rather pessimistic in tone. There was not one outlet focused on where healthcare innovation is happening. Rather than rehash old problems, Healthspottr takes a solution-based approach by finding opportunities for progress in healthcare and the innovative ways they're being pursued."

"Healthcare is a $2.2 trillion industry well-known to be burdened by inefficiencies and information overload," said Larry Leisure, co-founder, Healthspottr. "This market, more than almost any other, needs an influx of innovation in order to spark dramatic change. Sensing the big opportunity that lies ahead, venture capitalists have invested more in healthcare than in any other industry - a total of $10 billion invested in healthcare in 2007. Healthspottr is in the right place at the right time," added Leisure.

Unique Editorial Focus

Healthspottr consists of short, digest-sized stories profiling new solutions to today's most pressing healthcare challenges. Stories will describe the innovative idea, how it was developed into a product or service, how it was implemented, its ultimate impact, and other useful information. Regular editorial features and columns will include:

  1. Weekly Innovation Digest - Short-form stories that are easy to consume, informative and entertaining
  2. The Future Health 100 - Our annual index of top healthcare innovators
  3. Healthspottr Black Book - A curated calendar of key conferences and industry events
  4. Editor Column "The Reason Why" - Explains our healthcare coverage in the context of global trends
  5. Doctor Column - Identifies innovations that work best in clinical situations and explains why
  6. Premium Content - Includes long-form profiles and Q&As with key figures in healthcare

The Healthspottr Team

Healthspottr was co-founded by Carleen Hawn and Lawrence B Leisure. Lawrence B. Leisure is a managing director for Ingenix Consulting and formerly a global managing partner for Accenture's health industry vertical. Carleen Hawn, who also serves as editor, has more than 12-years of experience covering technology and business for magazines such as Forbes, where she created the long-running Midas List; and Fast Company, where she served as West Coast bureau chief. Carleen was one of the first to jump over to social media, working closely with Om Malik to conceptualize and create Found|READ, a blog within the GigaOM Network focused on entrepreneurs and company founders.

Healthspottr has amassed a formidable board of advisors. In addition to Co-founder Lawrence B. Leisure, members of the advisory board include: Beatrice Tarka, founder and CEO of Mobissimo.com; Wendy Lane Stevens, founder and CEO of Lane PR; and Christopher P. Michel, managing director at Nautilus Ventures and a founder of Military.com and Affinity Labs.

About Healthspottr Media, LLC

Based in San Francisco, Healthspottr Media LLC is a new media and publishing company focused on covering innovative solutions to healthcare's most serious challenges. Through its flagship weekly web digest Healthspottr, Healthspottr Media delivers select, forward-thinking content in an efficient format to a diverse readership of healthcare professionals, investors and entrepreneurs. For information on upcoming editorial, advertising rates or sponsorship packages, log on to: www.healthspottr.com.

    Media Contact:
    Fred Bateman
    Bateman Group
    (415) 503-1818, ext. 13
    fbateman@bateman-group.com


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SOURCE Healthspottr Media, LLC.
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