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Introducing GoodBelly(TM) the New Probiotic Fruit Drink Line
Date:7/14/2008

New GoodBelly Brings Together Delicious, Antioxidant-Rich Fruit and

Powerful Probiotics -- One of the Hottest Food Trends for 2008

BOULDER, Colo., July 14 /PRNewswire/ -- Organic and Natural Foods Industry pioneer Steve Demos is launching GoodBelly(TM) -- a new nutritious and delicious fruit drink featuring powerful probiotics and antioxidant-rich fruit (http://www.goodbelly.com). Probiotics -- which are 'healthy bacteria' that help maintain the natural balance of organisms (microflora) in the intestinal tract and have positive effects on human health -- are one of the hottest food trends for 2008 (http://www.goodbelly.com/glossary). New GoodBelly fruit drink features highly beneficial probiotic Lp299v, which has been clinically tested and proven for 15 years to improve overall digestive regularity and promote immunity. Demos, Founder and Creator of Silk(R) soymilk, has been recognized as an industry thought-leader for decades for pioneering next generation foods that promote optimal health and wellness (http://www.goodbelly.com/uploads/47c76eccb7d3c.pdf).

(Photo: http://www.newscom.com/cgi-bin/prnh/20080714/NYM043 )

New GoodBelly is the first fruit-based dairy-free, soy-free, wheat-free and vegan probiotic product of its kind in the United States and is available in two product lines:

GoodBelly Probiotic Fruit Drink

-- New GoodBelly Probiotic fruit drink in 32-ounce quart size is a delicious and nutritious choice that can be enjoyed by the whole family.

-- GoodBelly comes in three refreshing flavors -- Black Currant, Cranberry Watermelon and Mango -- and is available at Whole Foods Market nationwide beginning in July with a Suggested Retai
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