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Introducing GoodBelly(TM) the New Probiotic Fruit Drink Line
Date:7/14/2008

New GoodBelly Brings Together Delicious, Antioxidant-Rich Fruit and

Powerful Probiotics -- One of the Hottest Food Trends for 2008

BOULDER, Colo., July 14 /PRNewswire/ -- Organic and Natural Foods Industry pioneer Steve Demos is launching GoodBelly(TM) -- a new nutritious and delicious fruit drink featuring powerful probiotics and antioxidant-rich fruit (http://www.goodbelly.com). Probiotics -- which are 'healthy bacteria' that help maintain the natural balance of organisms (microflora) in the intestinal tract and have positive effects on human health -- are one of the hottest food trends for 2008 (http://www.goodbelly.com/glossary). New GoodBelly fruit drink features highly beneficial probiotic Lp299v, which has been clinically tested and proven for 15 years to improve overall digestive regularity and promote immunity. Demos, Founder and Creator of Silk(R) soymilk, has been recognized as an industry thought-leader for decades for pioneering next generation foods that promote optimal health and wellness (http://www.goodbelly.com/uploads/47c76eccb7d3c.pdf).

(Photo: http://www.newscom.com/cgi-bin/prnh/20080714/NYM043 )

New GoodBelly is the first fruit-based dairy-free, soy-free, wheat-free and vegan probiotic product of its kind in the United States and is available in two product lines:

GoodBelly Probiotic Fruit Drink

-- New GoodBelly Probiotic fruit drink in 32-ounce quart size is a delicious and nutritious choice that can be enjoyed by the whole family.

-- GoodBelly comes in three refreshing flavors -- Black Currant, Cranberry Watermelon and Mango -- and is available at Whole Foods Market nationwide beginning in July with a Suggested Retail Price (SRP) of $3.99.

GoodBelly Multi Probiotic Fruit Drink

-- GoodBelly Multi is a 4 pack of 2.7-ounce single serving fruit drinks featuring a concentrated dose of 20 billion live and active probiotic cultures, vital minerals and 100 percent daily value of 9 essential vitamins designed to strengthen and promote digestive regularity and immunity functions.

-- GoodBelly Multi comes in three flavors -- Blueberry Acai, Strawberry Rosehips and Peach Mango -- and is available at Whole Foods Market nationwide and select natural products and grocery chains across the country such as HEB, Publix, Wegmans and Giant Eagle with a SRP of $4.49 for a package of four.

GoodBelly is the first product line introduced by Steve Demos' new company, NextFoods, which is committed to developing and marketing world-class, functional foods and products with scientifically proven nutritional benefits.

"GoodBelly is the next generation of fruit drink -- it's where advanced nutrition meets modern day taste. Your body is an ecosystem and a healthy digestive system contributes to a host of positive benefits for your whole body. GoodBelly delivers a holistic approach to wellness to health-conscious families by bringing together validated science and organics" states Steve Demos, CEO and co-founder of NextFoods. "Our star player for GoodBelly, patented probiotic Lp299v, has been tested and proven through years of research. Beyond that, it has also been proven on the breakfast table -- Lp299v is the probiotic strain in the number one selling fruit drink in Sweden for 13 years."

For more information about GoodBelly, please visit http://www.goodbelly.com .

To learn more about NextFoods, please visit http://www.goodbelly.com/about_nextfoods .


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SOURCE GoodBelly
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