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Introducing 'Ashley Koff Approved' (AKA): the Stamp of Nutrition for Optimal Health
Date:4/28/2009

--Nutritionist Ashley Koff R.D. helps Americans find healthier choices--

BEVERLY HILLS, Calif., April 28 /PRNewswire/ -- Registered dietician Ashley Koff is proud to announce Ashley Koff Approved (AKA), the unbiased stamp of approval for nutrition for optimal health. After several years of hearing her clients, medical colleagues, and the media struggle to identify better quality products, Koff, recognized as a trusted source in the world of nutrition, designed a tool to meet all their needs. The AKA logo readily identifies quality products - ranging from food to dietary supplements to restaurants.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090428/CG06067LOGO)

Unlike other such "seals of approval," this one cannot be purchased but only earned. Whether it's a product, a menu, or a recipe, the AKA stamp confirms that Koff reviewed and approved it as a better quality and healthier choice. It does not contain any nutrition blunders, its marketing message is truthful and it fits into a nutrition plan for optimal health.

Koff, who works with celebrities, restaurants, entertainment studios, and other businesses as a nutritional consultant, says, "AKA is a seal, which consumers, physicians and healthcare practitioners can rely on to help them sort through what's true, what's authentic, what products they can be looking for, and what are trustworthy food sources. When you see AKA on foods or other products at the grocery store, it's as if I am there with you, telling you this food is healthy and will taste good too."

AKA brands include: Align, Amy's Kitchen, Nature's Path, Peter Gillham's Natural Vitality, and Red Mango USA, and many more. Koff continues, "The object is to recognize who is doing quality work in fields from groceries to dietary supplements to accessories and also prepared food."

"We have tremendous respect for Ashley's commitment to helping North Americans eat healthier without sacrificing taste and individual preferences. We consider it an honor to receive the AKA stamp of approval. It continues to be our goal to educate consumers, the media, and healthcare practitioners on the benefits of quality food choices," Arran Stephens, President & CEO, Nature's Path Organic Foods.

The medical world stands behind Koff and AKA. "Ashley is an instrumental player in the field of nutrition. I trust she will no doubt transform the industry; she sets the bar for what it means to be an influential and responsible leader in health and wellness," says Dr. Andrew Weil, acclaimed integrative medicine physician.

For more information, please visit www.ashleykoffapproved.com.

About Ashley Koff R.D.:

Ashley Koff is a registered dietitian (R.D.) who strives to make better nutrition a way of life for all. Koff launched Ashley Koff Approved (AKA) in 2008 as a way to house all aspects of her private practice, nutritional endorsement opportunities, as well as her corporate consulting company. With AKA, consumers of all demographics can readily identify products that meet Koff's standards for nutrition resulting in optimal health. Under the AKA umbrella, Koff also offers business-to-business consulting. For more information, please visit www.ashleykoffapproved.com.

    Contact:  Mary Friberg of MML PR
    310.664.0600, ext. 7
    mary@mmlpr.com


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SOURCE Ashley Koff Approved
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