Introducing All-New IEHP Superhero to Battle Childho...(d obese children and teens we felt it wa...),Health

Date:8/11/2009

d obese children and teens we felt it was critical to be proactive by reaching out to children in the communities to provide nutrition education and resources," said Dr. Brad Gilbert, IEHP chief executive officer. "Super Nutricia will be key to IEHP's goal of promoting healthy eating habits and encouraging exercise."

There are many factors that contribute to the growth of childhood obesity, according to Dr. Sue Gengler, IEHP health education manager. These factors include social, economic and family patterns; however, poor nutrition habits and lack of physical activity remain consistent with each case.

"We have learned that kids really do connect to superheroes with the success of Rad Rider and Eradicator, "said Susan Arcidiacono, IEHP chief marketing officer. "We knew the importance of the nutrition education we planned to provide with this campaign and we understood that a fun and kid-friendly superhero like Super Nutricia would get our message across. "

The campaign will work in conjunction with the IEHP Weight Loss Program, a program for adults and children, which was recently expanded to address the issues of childhood obesity. Nutrition, healthy food choices, and physical activity, are all covered in the program.

IEHP Nutrition Education and Obesity Prevention Programs:

Adult and Children's Weight Loss Program helps adults and children lose weight in a supportive environment. The program covers how to lose weight and keep it off, nutrition, making healthy food choices and how to create a workout plan.

Health Education produces a variety of nutrition materials to help IEHP members live healthier lives. For example, the Healthy Eating Cookbook offers members healthy recipes that are low in fat and are full of vegetables, fruit, fiber and protein. In addition, the Health Education team travels to numerous events in the many communi
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SOURCE Inland Empire Health Plan Copyright©2009 PR Newswire. All rights reserved

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