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Introducing All-New IEHP Superhero to Battle Childhood Obesity
Date:8/11/2009

SAN BERNARDINO, Calif., Aug. 11 /PRNewswire-USNewswire/ -- Swooping in to save the kids from the evils of the junk food junkies, the all new comic book superhero, Super Nutricia, created by Inland Empire Health Plan (IEHP) will help fight childhood obesity and unhealthy eating among children. This is the first ever female superhero from IEHP's squad of masked avengers that already includes Rad Rider and Eradicator.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090811/DC60167)

Super Nutricia is scheduled to launch her first mission at the annual Route 66 Rendezvous event on September 19 in downtown San Bernardino, complete with a live showdown including an array of villains like Munchie Maven, Fast Food Freddy and Soda Jerk.

Super Nutricia will lead a year-round educational campaign to promote the danger of childhood obesity and unhealthy eating. The campaign features appearances by Super Nutricia at numerous IEHP supported community events, where children and families can meet her in person and receive free comic books, posters, brochures and other nutrition education materials. In addition, the IEHP Health Education team will also be on site at the events to talk to parents and children on the importance of healthy eating and wise food choices.

Childhood obesity rates in California and nationwide continue to rise at an alarming rate. According to California Obesity Prevention Plan: A Vision for Tomorrow, Strategic Actions for Today, a report from the California Department of Public Health (CDPH), 33 percent of California children are overweight or obese while 25 percent of teens are overweight or obese.

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SOURCE Inland Empire Health Plan
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