Dr. Hager Discusses the Importance of the "Voice of the Consumer" in the Development of Consumer Health Products and Medical Devices
ROCHESTER, N.Y., Nov. 3 /PRNewswire/ -- Dr. Elisabeth Hager, Chairman and CEO of Balan Biomedical, Inc. will be featured on Sky Radio as part of the network's 21st Century Healthcare Forum -- an ongoing show dedicated to healthcare and its affects on us all. The interview, to be aired throughout the month of November (2008) on airline flights throughout the world, was conducted at the Sky Radio studios in Los Angeles. In the interview, Dr. Hager discusses the importance of open-innovation to capture "The Voice of the Consumer" during the design and development process of health products and medical devices.
"Medical companies need the critical insights of practicing physicians and their patients," explains Dr. Hager, "These insights can help decrease the cost of development, decrease time-to-market, and create market-pull. Balan was founded on the open-innovation model and is dedicated to bringing the insights of the end-user to the front-end of the development process." Other presenters in the series include Tommy Thompson, Secretary, DHHS and Carolyn Clancy, MD, Director, AHRQ.
The Sky Radio Network provides programming to some of the largest airlines in the world, including United, American, Delta, Northwest, US Airways and America West. "We are pleased to be able to introduce Balan's open-innovation model in health care to the Executive Business Traveler via the Sky Radio Network," says Dr. Hager.
The interview with Dr. Hager is available for listening on the company's web site, http://www.balanbiomedical.com. It is located in the "Balan Press" section under the "News & Resources" tab.
About Balan Biomedical, Inc.:
http://www.balanbiomedical.com USA Headquarters in Rochester, New York. Balan Biomedical, Inc. is a physician-led search and discovery company specializing in medical and consumer health intelligence. The organization provides research and engineering services and works exclusively to identify new product opportunities based on the experience of practicing medical and veterinary professionals as well as patients.
If you would like more information about Balan Biomedical, the Open-Innovation Model, or to schedule an interview with Dr. Hager, please call (585) 214-0593 or email Dr. Elisabeth Hager at firstname.lastname@example.org.
|SOURCE Balan Biomedical, Inc.|
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