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International study shows majority of children unaware of cigarette warning labels
Date:2/27/2014

rganization's Framework Convention on Tobacco Control (FCTC), tobacco product packages and labeling should effectively communicate the health risks associated with tobacco use, and that the effectiveness of these health warnings and messages increases with their prominence and with the use of pictures.

This new study follows recent work by Borzekowski and Cohen published in the journal Pediatrics in October 2013. The earlier piece, drawn from the same sample of five and six year olds, provided evidence that young children recognize cigarette brands. More than two-thirds could identify cigarette brand logos, with the highest percentages in the sample from China (86% could identify at least one brand).

In contrast to the higher awareness among children in Brazil, where tobacco warning labels and large and graphic, awareness and understanding of health warning labels was lowest among children from Indian and Nigeria. The Indian warning label shows an image of a symbolic scorpion and the Nigerian warning label uses only a vague text message ("The Federal Ministry of Health warns that smokers are liable to die young.")

"Heath warning labels on cigarette packs are an important medium for communicating about the serious health effects caused by tobacco products," said Dr. Cohen, director of the JHSPH Institute for Global Tobacco Control. "These messages are most effective when the labels are large and include pictures that evoke an emotional response."


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Contact: Kelly Blake
kellyb@umd.edu
301-405-9418
University of Maryland
Source:Eurekalert  

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