Ronaldinho will endorse the Nutrilite brand exclusively within the vitamin, mineral and dietary supplements as well as the protein categories. "It makes sense for me because we both believe that everyone should get the most out of what nature has given them," said Ronaldinho.
The star power of Ronaldinho jump starts the brand's early efforts of consumer marketing with a cadre of touch-points ranging from broadcast spots and print advertising to internet promotions and local market appearances.
As early as March, Ronaldinho will be featured on merchandising materials in the pan-European region, followed by eye-catching print and broadcast campaigns throughout Europe, the US, Latin America and Asia.
The ads, created by Kantor + Wassink, were shot by award-winning cinematographer Guillermo Navarro (Pan's Labyrinth) and directed by Scott Harris. Versions of the new television spots and print advertisements are available at Nutrilite.com, along with a webcast of today's press conference.
Helping Children Goal-By-Goal
A cornerstone of the partnership includes Ronaldinho's appointment as the Nutrilite Global Spokesperson for the Amway One by One campaign for children, which was celebrated with a euro 700,000 donation by Amway Europe to UNICEF. At the end of 2007, the global campaign has generated $50,000,000 (USD) and 800,000 volunteer hours to children's programs by harnessing the power of Amway global employees and three million Amway Business Owners (ABOs).
"We are very grateful for the generosity of Amway and its direct sellers, and equally thankful that Ronaldinho has such a strong interest in ensuring that children worldwide have the right to live, learn and play," said John Winston, Chief, Corporate & Foundation Fundraising for UNICEF.
For every goal that Ronaldinho scores, Nutrilite will make a donation
to the Amway One by One program in all 58 c
|SOURCE Amway Corporation|
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