Singer and Monteson listed several trends in the industry, some of which will be incorporated into the new spa at Springbrook:
-- Longer visits. Many guests now opt to arrange for a full day at the
spa, partially for treatments but also to take a break for lunch and to
enjoy the steam room and sauna, fitness studio and swimming pool.
Guests may only come for a manicure and pedicure, but they can make a
day of it by partaking of the luxury hotel-spa environment. HFD
describes this as "purposeful leisure."
-- Going to the spa for connections and celebrations. HFD is reporting
more generational visits with grandmothers, mothers and daughters, or
groups of friends using self-contained "spa suites" where they can
share their own private relaxation lounge and treatment rooms for
facials, massages and other services. This adds up to a more
light-hearted and connected experience, HFD says.
-- Some spas now offer couples lounges, but also, there are lounges just
for men, as well as new skin products designed specifically for men.
-- Staff will no longer be order-takers, but rather experience makers, who
will customize each guest's treatments.
"We want to be 'on-trend' but not trendy," Singer noted. "Perhaps we will use local ingredients from Yamhill Valley fruits, flowers and other bountiful local produce in our products. This spa will be delightful and one we predict will attract many repeat guests."
Both women said they are thrilled to work on a project as large, yet as exclusive as Springbrook. "It is a real joy to work with Joan Austin and all of the team members. The Austin family's desire to 'do it right,' is a guiding principle for all of us," Singer said.
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|SOURCE Springbrook Properties, Inc.|
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