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International Consulting Firm Health Fitness Dynamics Hired to Oversee Springbrook Inn's Planned New Spa
Date:9/27/2007

NEWBERG, Ore., Sept. 27 /PRNewswire/ -- A team of internationally recognized consultants will plan and oversee development of the luxury spa that will open in the spring of 2009 along with an equally luxurious inn at the Springbrook Development in northeast Newberg.

Joan Austin, president of Springbrook Properties, Inc., announced that Health Fitness Dynamics, Inc. (HFD) of Pompano Beach, Fla., will oversee development of what is destined to become one of the Pacific Northwest's leading spas.

Co-owners Judy Singer and Patty Monteson have led their company through $650 million worth of spa developments ranging from the Boca Raton Resort & Club in Florida to the Grand Wailea Resort in Maui, Hawaii. Internationally, HFD has consulted with spa owners in Austria and for the Monte Carlo Bay Hotel & Spa in Monaco. Singer and Monteson helped develop the criteria for spas to earn "Leading Spas of the World," designations.

"By hiring Health Fitness Dynamics, we continue to add to our team of highly experienced consultants," Mrs. Austin said. Previously, she has announced engineers, hotel, retail, marketing and architectural consultants to design, build and promote her 450-acre development.

Springbrook will feature the first luxury inn and spa in Oregon's wine region, (yet within the urban growth boundary) along with a retail village, recreational trails and parks and hundreds of home sites. The decade-long development will begin with construction of the inn, spa and restaurant in tandem with home construction. The retail village will open in 2010.

Spa Trends

"For Springbrook, we plan to create the 'comfort zones,' that will offer guests the ultimate in relaxation," Singer said.

"We will train staff to deliver 'five-star' treatment and encourage customized treatments. However, even with this level of service, we still expect to offer treatments that are affordable to many who visit the spa," she continued.

"Going to the spa is no longer a luxury," Monteson said. "It has become a necessity for those who desire a time-out from our stressful world."

Singer and Monteson listed several trends in the industry, some of which will be incorporated into the new spa at Springbrook:

-- Longer visits. Many guests now opt to arrange for a full day at the

spa, partially for treatments but also to take a break for lunch and to

enjoy the steam room and sauna, fitness studio and swimming pool.

Guests may only come for a manicure and pedicure, but they can make a

day of it by partaking of the luxury hotel-spa environment. HFD

describes this as "purposeful leisure."

-- Going to the spa for connections and celebrations. HFD is reporting

more generational visits with grandmothers, mothers and daughters, or

groups of friends using self-contained "spa suites" where they can

share their own private relaxation lounge and treatment rooms for

facials, massages and other services. This adds up to a more

light-hearted and connected experience, HFD says.

-- Some spas now offer couples lounges, but also, there are lounges just

for men, as well as new skin products designed specifically for men.

-- Staff will no longer be order-takers, but rather experience makers, who

will customize each guest's treatments.

"We want to be 'on-trend' but not trendy," Singer noted. "Perhaps we will use local ingredients from Yamhill Valley fruits, flowers and other bountiful local produce in our products. This spa will be delightful and one we predict will attract many repeat guests."

Both women said they are thrilled to work on a project as large, yet as exclusive as Springbrook. "It is a real joy to work with Joan Austin and all of the team members. The Austin family's desire to 'do it right,' is a guiding principle for all of us," Singer said.

For more information, visit http://www.springbrookproperties.com or call 503-537-2000.


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SOURCE Springbrook Properties, Inc.
Copyright©2007 PR Newswire.
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