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InterHealth's UC-II in New Joint-Health Product from Nordic Naturals
Date:4/6/2010

InterHealth to offer products containing the combination of omega-3 fish oil with UC-II® undenatured type II collagen for the health food retail channel. “We are very excited to have UC-II® represented by such a respected industry leader with a long history of dedication to consumer health and wellness,” stated Paul Dijkstra, InterHealth’s CEO. “InterHealth and Nordic Naturals are both research-driven companies with a main focus on quality and a heavy investment in research. Nordic Naturals is not only known for its unique fish oil product innovations, but is also regarded as a benchmark in fish oil quality, purity and manufacturing. Given the consumer brand recognition and trust in Nordic Naturals and the growing research body behind UC-II®, Omega Joint Xtra will attract consumer attention.”

“We reviewed several ingredients for the Omega Joint Xtra formula and felt UC-II® offered the comprehensive research profile and quality consumers have come to expect from our products, as well as the intellectual property necessary to build and sustain competitive advantage. Differentiation and innovation are the key success factors for manufacturers of supplements and joint-health products. From this perspective, heavily researched, branded ingredients play an important part in product formulation. Our top priority is to make highly effective products that are safe. We accept nothing less,” stated Joar Opheim, Nordic Naturals CEO and Founder. On a personal note, Corinna Bellizzi, Nordic Naturals’ Retail Market Division Manager started taking Omega Joint Xtra a few weeks ago. “I hope to work through my over-training injuries so I can prepare to run marathons again this spring,” said Bellizzi.

“We are proud that Nordic Naturals has selected UC-II® for inclusion in Omega Joint Xtra,” stated Dijkstra. “InterHealth continues to conduct thorough research, publish stu
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