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InterHealth's UC-II in New Joint-Health Product from Nordic Naturals
Date:4/6/2010

InterHealth Nutraceuticals’ signature joint health ingredient, UC-II®, is included in a new product from Nordic Naturals, the industry leader in omega-3 fish oils and EFA blends. Nordic Naturals introduced Omega Joint Xtra™ at the 2010 Natural Products Expo West with great feedback from attendees looking for the latest, innovative and scientifically-backed joint-health products.

Benicia, CA (Vocus) April 6, 2010 -- InterHealth Nutraceuticals’ signature joint health ingredient, UC-II®, is included in a new product from Nordic Naturals, the industry leader in omega-3 fish oils and EFA blends. Nordic Naturals introduced Omega Joint Xtra™ at the 2010 Natural Products Expo West with great feedback from attendees looking for the latest, innovative and scientifically-backed joint-health products.

Omega Joint Xtra delivers a comprehensive joint-support formula based on the latest scientific developments. This advanced joint-health supplement provides a synergistic blend of ingredients including 1,100 mg of EPA and DHA plus 40 mg of UC-II® and 1,500 mg of glucosamine sulfate.

UC-II®, an all-natural patented undenatured type II collagen made and sourced in the United States from chicken cartilage, is backed by clinical data showing that just 40 mg a day increases joint mobility, flexibility and quality of life. UC-II® offers a unique mechanism of action that helps the body rebuild joint cartilage and complements omega-3’s ability to support the body’s natural anti-inflammatory response for a comprehensive joint-support approach. As the population ages so does interest in joint health. Omega Joint Xtra addresses this growing consumer demand.

Nordic Naturals has an exclusive relationship with InterHealth to offer products containing the combination of omega-3 fish oil with UC-II® undenatured type II collagen for the health food retail channel. “We are very excited to have UC-II® represented by such a respected industry leader with a long history of dedication to consumer health and wellness,” stated Paul Dijkstra, InterHealth’s CEO. “InterHealth and Nordic Naturals are both research-driven companies with a main focus on quality and a heavy investment in research. Nordic Naturals is not only known for its unique fish oil product innovations, but is also regarded as a benchmark in fish oil quality, purity and manufacturing. Given the consumer brand recognition and trust in Nordic Naturals and the growing research body behind UC-II®, Omega Joint Xtra will attract consumer attention.”

“We reviewed several ingredients for the Omega Joint Xtra formula and felt UC-II® offered the comprehensive research profile and quality consumers have come to expect from our products, as well as the intellectual property necessary to build and sustain competitive advantage. Differentiation and innovation are the key success factors for manufacturers of supplements and joint-health products. From this perspective, heavily researched, branded ingredients play an important part in product formulation. Our top priority is to make highly effective products that are safe. We accept nothing less,” stated Joar Opheim, Nordic Naturals CEO and Founder. On a personal note, Corinna Bellizzi, Nordic Naturals’ Retail Market Division Manager started taking Omega Joint Xtra a few weeks ago. “I hope to work through my over-training injuries so I can prepare to run marathons again this spring,” said Bellizzi.

“We are proud that Nordic Naturals has selected UC-II® for inclusion in Omega Joint Xtra,” stated Dijkstra. “InterHealth continues to conduct thorough research, publish studies, reach a wider audience and move closer to our goal of improving the joint health of millions on a global scale,” added Dijkstra.

About InterHealth Nutraceuticals, Inc.
InterHealth Nutraceuticals researches, develops, markets and distributes specialty nutritional ingredients, which are sold worldwide to manufacturers of dietary supplements and nutraceutical food and beverage products. The company’s products include UC-II®, an all-natural ingredient for joint health; Super CitriMax®, a weight management and satiety ingredient; and ChromeMate®, a niacin-bound chromium product that addresses both blood sugar and cardiovascular health. In addition, InterHealth offers Aller-7®, OptiBerry®, L-OptiZinc®, Protykin® and ZMA®. For more information about InterHealth and its products, call 1-800-783-4636 or 1-707-751-2800 (outside U.S.) or visit www.interhealthusa.com.
   
About Nordic Naturals
Since 1995, Nordic Naturals has been the industry leader in fish oil supplementation, setting standards of excellence in the areas of purity, freshness, taste, and sustainability. With a reputation for efficacy and potency, Nordic Naturals fish oils and EFA blends are regularly chosen by independent research institutions and universities with 10 peer-reviewed, published scientific studies already completed and more than 30 currently underway. Nordic Naturals offers over 150 products in a variety of flavors, concentrations, and delivery forms. Nordic Naturals continues to deliver on its promise of innovation and quality you can trust. 800.662.2544 or www.nordicnaturals.com.
   
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