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InterCure and High Tech Health Announce RESPeRATE Launch into Pharmacy Market in Australia
Date:10/1/2007

ople worldwide have high blood pressure, including nearly one in three Australians. According to the National Heart Foundation of Australia, hypertension is the most frequently managed problem in general physician practices. Traditional treatment methods of diet, exercise and medication are often unable to help patients reach their lower blood pressure goals. Left untreated, high blood pressure may lead to heart attack, stroke and kidney or heart failure.

"RESPeRATE is a perfect fit within our health solutions portfolio of brands. It complements well our existing pharmacy product offerings, and we look forward to bringing our point of presence expertise to this innovative solution for hypertensives in Australia. Our focus on a high-touch retail approach, with a particular emphasis on pharmacy staff will surely establish RESPeRATE well with our pharmacy partners and their trusting customers," said Sam Penny, president of High Tech Health.

"We are excited to have the opportunity to introduce a clinically-proven, non-drug alternative to our customers to assist in the treatment of high blood pressure," said Sharon Bell of Think Pharmacy.

About RESPeRATE

RESPeRATE(R) is FDA-cleared for over-the-counter sale and is the only medical device on the market clinically-proven to lower blood pressure through paced breathing therapy. The device uses the body's natural tendency to follow external rhythms, interactively guiding the user to effortlessly reduce their breathing rate to a "therapeutic zone" of less than 10 breaths per minute. The breathing exercises with RESPeRATE relax the constricted muscles surrounding the small blood vessels, allowing the blood to flow more freely and yielding a significant and lasting reduction of blood pressure within weeks.

About InterCure, Ltd.

InterCure, a medical device company publicly traded on the Tel Aviv Stock Exchange (TASE: INCR) has become a leader in the growing Personal Therapeutic Device category
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SOURCE InterCure, Ltd.
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