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InterCure and High Tech Health Announce RESPeRATE Launch into Pharmacy Market in Australia
Date:10/1/2007

Country's Largest Distributors and Pharmacy Chains to Carry RESPeRATE

Hypertension Treatment Device

NEW YORK and MAROOCHYDORE, Australia, Oct. 1 /PRNewswire/ -- InterCure, Ltd. (TASE: INCR), today announced that its RESPeRATE(R) hypertension treatment device, clinically-proven in 10 published studies to significantly lower blood pressure, will launch into retail distribution in Australia through its local marketing and distribution partner, High Tech Health (HTH). RESPeRATE will be distributed through Australia's three largest pharmacy wholesalers into leading pharmacy chains nationwide, including Chemmart, Terry White and Think Pharmacy. This retail distribution partnership marks another key step in RESPeRATE's channel evolution, as it expands from a direct-to- consumer model to more traditional pharmacy channels globally.

High Tech Health will initially introduce RESPeRATE into 300 retail pharmacy locations in early Q4. HTH will leverage its network of merchandising specialists to ensure that each pharmacy staff person is well-trained in the use and benefits of RESPeRATE, to establish merchandising programs at the store level and to hold community patient education sessions on hypertension management and the use of RESPeRATE. HTH currently serves about 1,000 of the 5,000 pharmacies in Australia.

"This is great news for the millions of hypertension sufferers in Australia who seek a new option to help control their condition," said Erez Gavish, president and CEO of InterCure. "The vast majority of our prospective customers tell us that they would prefer to buy RESPeRATE at their local pharmacy. Our move into the Australian pharmacy channel will allow consumers to buy at their preferred retailer for health products, while building a strong retail presence for InterCure. This marks another key step in the Company's broad strategy of adding pharmacy distribution to our direct sales platform."

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SOURCE InterCure, Ltd.
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