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InterCure Secures Nationwide Distribution Agreement With Lloyds Pharmacy Group
Date:4/28/2008

Blood Pressure-Lowering Device to be Available at 1,440 Stores in May 2008

NEW YORK and LONDON, April 28 /PRNewswire/ -- InterCure Ltd., a medical device company publicly traded on the Tel Aviv Stock Exchange (TASE: INCR), today announced that its RESPeRATE(R) hypertension treatment device, clinically-proven to significantly lower blood pressure, will launch into full-scale retail distribution within the United Kingdom this May through Lloyds Pharmacy, the leading community pharmacy chain in the UK.

Per the distribution agreement, Lloyds Pharmacy will distribute RESPeRATE in 1,440 stores beginning in May 2008 and for a limited period will be the only nation-wide UK retail chain to carry the product. As part of the launch, RESPeRATE, retailing at 199 pounds Sterling, will be prominently displayed as part of Lloyds in store merchandising programmes. This prime position will allow consumers to learn more about RESPeRATE and interact with the device. Lloyds Pharmacy will also offer product demonstrations to instruct consumers how to successfully include RESPeRATE into their overall hypertension management regimen.

"With many of our shoppers looking for new ways to manage hypertension with a treatment that fits into their lifestyles, we are pleased to offer RESPeRATE as a complement to our existing line of innovative healthcare products and services," said Justin Woodward, senior marketing manager at Lloyds Pharmacy.

"The full-chain launch of RESPeRATE at Lloyds Pharmacy clearly demonstrates the broad appeal of our effective and truly natural device-guided breathing therapy for hypertension," said Erez Gavish, president and CEO of InterCure. "Commanding a premium 199 pounds price point at this respected retailer is yet another validation of the value of RESPeRATE in the management of high blood pressure. Lloyds Pharmacy has built a strong reputation by educating consumers and providing them with innovative healthcare products that meet the
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SOURCE InterCure Ltd.
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