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InterCure Names Scot Dube Vice President of Sales
Date:12/11/2007

Medical Device Industry Executive Brings More Than 30 Years Experience to

Personal Therapeutic Device Leader

NEW YORK, Dec. 11 /PRNewswire/ -- InterCure, Ltd. (Tel Aviv Stock Exchange: INCR) manufacturer of the RESPeRATE(R) hypertension treatment device, clinically-proven to significantly lower blood pressure, today announced the appointment of Scot Dube as Vice President of Sales. Dube brings more than 30 years of medical device and consumer product leadership to InterCure and will be a driving force as InterCure launches RESPeRATE into retail channels.

Prior to joining InterCure, Dube served as President of Microlife, USA, Inc., the U.S. subsidiary of Microlife Corporation, the Taiwanese-based international leader in the marketing and distribution of medical diagnostic products including blood pressure monitors, infrared and digital thermometers, peak flow meters and weight management devices. During his 10 years at Microlife, Dube successfully re-engineered the U.S. business from an OEM manufacturer to a leading direct-to-retail brand, driving growth through Wal-Mart, Costco, Walgreens, CVS and other key retailers. Under his leadership, Microlife's blood pressure monitoring business grew 15 share points in one year, garnering the number two share in the category. Prior to Microlife, Dube served as national sales and marketing manager for Florida Medical Industries, directing sales and marketing activities for both consumer diagnostic and therapeutic medical products. Dube also held sales and marketing positions of increasing responsibility at Becton Dickinson, Travenol Labs and Schering Laboratories.

"Scot's leadership within the consumer medical device industry -- and the hypertension market in particular -- coupled with his outstanding record of success in building sustained profitable growth within retail channels will be instrumental for RESPeRATE," said Erez Gavish, president and CEO of InterCure. "Scot will se
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SOURCE InterCure, Ltd.
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