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Integrated Beverage Group Launches Children's Throat Cooler(R)
Date:10/18/2008

Non-Medicated Ice to Hydrate and Soothe Young Throats

FARMINGDALE, N.Y., Oct. 18 /PRNewswire/ -- As cough and cold season rapidly approaches, Integrated Beverage Group, Ltd. (IBG), a manufacturer of innovative sports and nutraceutical products has launched its newest product -- Children's Throat Cooler(R). This non-medicated ready-to-freeze liquid product is a perfect choice for parents who wish to choose a 100% drug free product to help hydrate and rejuvenate their young children's dry, scratchy throats. Throat Cooler(R) is made with honey and 100% Vitamin C in each serving and is meant to be consumed frozen.

Children's Throat Cooler(R) is an extension of IBG's already widely popular Throat Cooler(R) product line. IBG has developed multiple product lines using its ready-to-freeze flexible pouch-packaging concept. All of the products use the highest quality ingredients and do not contain High Fructose Corn Syrup. Children's Throat Cooler(R) is just another example of IBG creating a cutting edge product that addresses the current needs in today's competitive market.

In the past year, over-the-counter cough and cold medicines have been under scrutiny by doctors and consumer advocates who believe these medicines are unproven and potentially dangerous for young children. These medications have long been sold to fight against coughs and congestion, but recent research shows an increase in the risks of stroke, seizure and other complications, often by taking the wrong doses. As a result, companies have voluntarily stopped selling over-the-counter cough and cold medicines for babies and toddlers. In response to these current events, IBG has created Children's Throat Cooler. It is 100% drug free and safe for children ages 2 and older.

Children's Throat Cooler(R) contains pure honey and 100% of the RDA of Vitamin C for children ages 2 and 3 (66% of the RDA for children 4 years and older) to help support a child's throat health and immune system. When consumed frozen and allowed to dissolve slowly, Children's Throat Cooler's(R) icy cooling action provides cooling and soothing. Each Throat Cooler(R) is pre-portioned in .8 fl. oz/25 ml pouches which can be stored anywhere prior to freezing for compact, affordable and convenient use.

Children's Throat Cooler(R) is provided in two delicious child-friendly flavors of Strawberry and Grape and sold in multi-packs of six pre-portioned single-serve pouches for $3.99 to $4.99. It is currently sold in drugstores and supermarkets nationwide including CVS, Rite Aid, Longs Drugs, Bi-Lo, Duane Reade, Albertson's, Pathmark, Costco, Meijer, and Amazon.com. For more information about Children's Throat Cooler, visit: http://www.throatcooler.com.

IBG is a manufacturer of innovative sports and nutraceutical products designed to meet the needs of a wide range of consumers. IBG has developed and launched its two flagship products: Throat Cooler(R) and Power Ice(R). In 2008, the Company extended its product line to also include a Children's Throat Cooler(R) product and Skinny Dippers(TM), a zero calorie treat.

IBG is led by an experienced management team including seasoned veterans across the food, beverage, consumer products, retail and wholesale distribution sectors. Through their efforts, IBG has forged many successful relationships with leading distributors, retailers and online marketers nationwide. For more information on IBG and its products, visit: http://www.ibgltd.com or call: 631-694-8560.

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements so long as those statements are identified as forward-looking and are accompanied by meaningful cautionary statements identifying important factors that could cause actual results to differ materially from those projected in such statements. In connection with certain forward-looking statements contained in this press release and those that may be made in the future by or on behalf of Integrated Beverage Group, Integrated Beverage Group notes that there are various factors that could cause actual results to differ materially from those set forth in any such forward-looking statements. The forward looking statements contained in this press release were prepared by management and are qualified by, and subject to, significant business, economic, competitive, regulatory and other uncertainties and contingencies, all of which are difficult or impossible to predict and many of which are beyond the control of Integrated Beverage Group. Accordingly, there can be no assurance that the forward-looking statements contained in this press release will be realized or that actual results will not be significantly different. Readers of this press release should consider these facts in evaluating the information contained herein. In addition, the business and operations of Integrated Beverage Group are subject to substantial risk, which increase the uncertainty inherent in the forward-looking statements contained in this press release. The inclusion of the forward-looking statements contained in this press release should not be regarded, as a representation by Integrated Beverage Group or any other person that the forward-looking statements contained in this press release, will be achieved. In light of the foregoing, readers of this press release are cautioned not to place undue reliance on the forward-looking statements contained herein.


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SOURCE Integrated Beverage Group, Ltd.
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